Team Pumpkin bags digital marketing mandate for Shop CJ

The mandate includes execution of various digital activities like social media management, content marketing and creation of digital assets among others

BestMediaInfo Bureau | Mumbai | January 4, 2017

Team Pumpkin has won the digital marketing mandate for Shop CJ. The agency will be responsible for social media management, content marketing and creation of digital assets among other duties for the e-commerce market platform.

All the activities for Shop CJ will be carried out from the agency's Mumbai office led by Swati Nathani.

Swati Nathani

Commenting on the win, Swati Nathani, Chief Business Officer, Team Pumpkin, said, “We value our clients and work hard on delivering the results. Shop CJ is India's favourite teleshopping brand and growing with each passing day. Their consumer base has a growing percentage of the digitally active audience. Our strategy will be to bridge this gap and bring Shop CJ to its consumers, organically. We aim to deliver most topical content which is a key factor behind successful digital marketing. We have always met the benchmark, set by the client and delivered more than promised.”

“We chose to partner with Team Pumpkin because they are passionate about their work and result-oriented. In this digital age, we need a team, which is creative and fast-moving. We believe Team Pumpkin will be able to assist Shop CJ, Asia's No.1 TV Shopping network, to see a breakthrough in social and digital marketing. Brand engagement for us will always be at the intersection of content and technology in the digital medium. We are sure that their team will be able to synergise with our marketing efforts and build the much-needed awareness about the brand among our target audience in India,” said Mahesh Patel, Head of Marketing and CRM, Shop CJ.

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