Each ad showcases how Tapzo can be a lifesaver in today’s times be it taxis, food, bill payments, recharge, shopping, travel, entertainment in one organised place
BestMediaInfo Bureau | Mumbai | January 17, 2017
Tapzo has awarded its creative duties to BBH India following a multi-agency pitch. The app aggregator launched its first campaign showcasing its unique value proposition.
The campaign created and executed by BBH India consists of three TVCs. Each ad film demonstrates how Tapzo can be a lifesaver in the chaotic times we live in, aggregating all daily needs -- be it taxis, food, bill payments, recharge, shopping, travel and entertainment in one organised place.
“We are focused on simplifying digital living for the average Indian and that means finding uniquely Indian solutions for uniquely Indian problems,” said Ankur Singla, CEO, Tapzo. “Ours is India’s first all-in-one app and the BBH team created a campaign that helps us communicate the value proposition in a fun and crisp way.”
Speaking about the campaign, Russell Barrett, Managing Partner and Chief Creative Officer, BBH India, said, “Our idea reflects how a random observation can sometimes trigger a memory of something we've obviously forgotten to do. Tapzo actually allows us to solve life's little problems before they become big ones. The 'stream of consciousness' approach to the films was chosen to reflect the meandering of a mind in a humorous but still real way. We had a great team working on this project led by Sippy (our brilliant director), the talented cast (made up of famous Youtubers) and the BBH teams led creatively by Sapna and Yohan."
Speaking about their experience of working with Tapzo, Subhash Kamath, CEO and Managing Partner, BBH India, said, “It’s been an exciting assignment for us, right from the briefing to the pitch to the final execution of the work! They’re great clients to work with and buy good ideas. In a short period of a few weeks, this whole campaign has come to fruition.”
Agency: BBH India
Chief Creative Officer: Russell Barrett
Creative Director (Art): Sapna Ahluwalia
Creative Director (Copy): Yohan Daver
Executive Producer: Khvafar Vakharia
Chief Executive Officer: Subhash Kamath
Business Head: Monideepa Nandi
Sr Business Partner: Vivek Krishnaswamy
Business Partner: Monisha Khanna
Strategy Director: Yudhishthir Agrawal
Production House: Tubelight Films
Director: Prashant Issar
DOP: Anil Mehta
Post Production House: Prime Focus