The business will be powered by digital marketing company Performics.Convonix which is integrated under the Starcom brand in India
BestMediaInfo Bureau | Delhi | January 30, 2017
Starcom India, part of Publicis Media India, has won the digital duties of Mahindra Holidays & Resorts. The business will be powered by digital marketing company Performics.Convonix which is integrated under the Starcom brand in India. It will handle all performance media duties on digital, inclusive of paid media, SEO and analytics for Mahindra Holidays & Resorts.
Mahindra Holidays is part of the $17.8 billion multinational Mahindra Group. Together with Holiday Club Resorts Oy, Finland, it is the largest vacation ownership company in the world, outside of the US. The company provides unique and memorable leisure holiday experiences to its over 207,000 member families when they holiday at its 46 resorts in India and abroad.
Giridhar Seetharam, Chief Marketing Officer, Mahindra Holidays, said, âWe are very happy to have Performics.Convonix on board for our digital marketing mandate and hope to maximise returns on our digital spends through this partnership. Their experience and expertise across all digital fronts will further enable us to provide better customer experience using digital technologies.â
Pallav Jain, Co-Chief Executive Officer of Performics.Convonix, commented, âWe are pleased to be the strategic partner on digital for Mahindra Holidays. A holiday is about beautiful, memorable experiences. The digitally astute traveller goes online to judge for himself. With the rapid growth of internet, customers face an influx of excessive information. The brand Mahindra Holidays is about unparalleled family vacation experiences and we will help them enhance their digital engagement with their prospects and customers. What we bring is strategic direction and flawless execution to their digital plans.â
Mahindra Holidays offers quality family holidays primarily through vacation ownership memberships. While Club Mahindra is the flagship brand, the other brands offered by the company are Club Mahindra Fundays and Svaastha Spa.