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SonyLiv launches health and wellness content with Liv Fit

From workout videos and diet plans to motivational content on ways to follow a weight loss/gain plan, Liv Fit will offer a rich catalogue to its users

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SonyLiv launches health and wellness content with Liv Fit

SonyLiv launches health and wellness content with Liv Fit

From workout videos and diet plans to motivational content on ways to follow a weight loss/gain plan, Liv Fit will offer a rich catalogue to its users

BestMediaInfo Bureau | Mumbai | January 23, 2017

Liv-Fit

SonyLiv, the digital business arm of Sony Pictures Network last week announced the launch of Liv Fit, the first-in-its-kind health and wellness segment on an over-the-top (OTT) platform in the country.

SonyLiv's health and wellness content will be available on Liv Fit, a section inside the app and will feature some of the countries most renowned and celebrated fitness enthusiasts and trainers. From Suniel Shetty and his team of trainers to Mickey Mehta, Nawaz Modi Singhania, Yasim Karachiwala, Ramona Braganza and Satya, this will lead to enhanced engagement with viewers that is also likely to augment and sustain their interest in meeting their diet and exercise goals.

Liv Fit will cater to the rising requirement for high-quality advice and tips on ways to maintain optimal levels of wellness among Indians. From workout videos and diet plans to motivational content on ways to follow through a weight loss/gain programme, Liv Fit will offer a rich catalogue of the choicest information for its users. The best part is that viewers can access this plethora of knowledge and nuggets of nutritional wisdom in the most convenient formats on any device of their choice.

(L-R) Adarsh Gupta,Uday Sodhi, EVP & Head Digital Business, Sony Pictures Networks India Pvt Ltd, Vikram Razdan, Suniel Shetty, Sohail Khan & Sooraj Pancholi at SonyLIV - LIV FIT Launch (L-R) Adarsh Gupta,Uday Sodhi, EVP & Head Digital Business, Sony Pictures Networks India Pvt Ltd, Vikram Razdan, Suniel Shetty, Sohail Khan & Sooraj Pancholi at SonyLIV - LIV FIT Launch

Uday Sodhi, EVP and Head, Digital Business, Sony Pictures Networks, said, “With a keen understanding of the health situation and the need for it and health and wellness having emerged as the most sought-after subjects for content consumption in India, we at SonyLiv decided to introduce Liv Fit to fill the gap with content that comes from the most reliable sources. With the best of health and fitness gurus on board, we are certain that Liv Fit will be a great hit with our users and will make a tangible impact on their lives.”

Adarsh Gupta, Founder and CEO, Brilliant Living TV, said, “From being a passion of a very small percentage of India's population, fitness has fast emerged as a big trend in last few years. Given that there was a huge gap in the market for reliable quality content in this genre, Brilliant Living TV has successfully capitalised on this opportunity and has emerged as the best player in this space. Given that Sony Liv has emerged as one of the most happening OTT brands in the media space, this is a mutually complementing tie up that will ensure that the millions of SonyLiv users will finally get entertained during their fitness regime.”

(L-R) - Sohail Khan, Suniel Shetty,  & Sooraj Pancholi (L-R) - Sohail Khan, Suniel Shetty, & Sooraj Pancholi

(L-R) Sohail Khan, Trainer Shwetambari Shetty & Sooraj Pancholi (L-R) Sohail Khan, Trainer Shwetambari Shetty & Sooraj Pancholi

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