MEC wins media duties of Hindu Group

The account for the 138-year-old media house will be handled by MEC's Chennai branch

BestMediaInfo Bureau | Delhi | January 30, 2017

MEC India has recently been awarded the media duties for The Hindu Group after robust rounds of scouting. The account will be handled by MEC's Chennai branch.

Kasturi & Sons is a 138-year-old media house best known for its flagship English language newspaper, The Hindu, since 1878. It was the first media house in India to start online news operations and has multiple daily newspapers, magazines and online portals, including The Hindu Business Line, Sportstar and Young World.

Rajendra J Prasad

Commenting on the win, Rajendra J Prasad, General Manager, MEC, said, “The Hindu is a prestigious brand with an inspiring legacy. We are eager to combine our talent and range of services to deliver standout brand work and outstanding business results.”

Sathya Sriram

Speaking on appointing MEC as a media partner, Sathya Sriram, AVP, Marketing & Strategy, The Hindu Group, said, “MEC's integrated approach combined with their understanding of consumers and how they engage with our brands make them the perfect partner to handle our mandate. These are exciting times for The Hindu Group. We are happy to bring on board MEC in this journey.”

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