Munro will work closely with Nick Binns, CIO, GroupM APAC and will lead trading and investment for Maxus clients within APAC
BestMediaInfo Bureau | Mumbai | January 10, 2017
Maxus Asia-Pacific has appointed Anita Munro as Head of Trading for the region. Munro will be working closely with Nick Binns, CIO, GroupM APAC and will lead trading and investment for Maxus clients within APAC, supported by Scotty Ho (Associate Trading Director), bringing the best in class capability of GroupM trading to Maxusâ client base. Munro replaces Nathan Cook who moved to GroupM Australia as Deputy Trading Director.
Munro has an excellent track record in Maxus over last three years and has been working with Cook and earlier with Simon Porter, overseeing the investment and negotiations for key accounts, including LâOreal, Huawei, Jetstar, Unicharm and working closely with countries to drive trading practice to deliver client KPIs at a local level.
Munro has 15 years of experience across both Australia and APAC and is based in Hong Kong for the last five years. Her career has focussed on trading and tactical planning across all key industry segments. She has also gained strong experience in planning and team leadership, and multiple facets of the digital landscape giving her a unique versatility in the role. Anita is passionate about the development of talent within the industry, working with the Media Federation in Australia to launch the NGen programme in 2008, which fosters the next generation of media experts in that market. She is currently actively involved in the training community across GroupM and is working on initiatives to support the achievement of women in the industry.
Binns said, âAnita joined the regional trading team over five years ago and immediately took to the then position naturally; injecting immense passion, dedication and energy into the role and local trading teams. Anitaâs style being consistently to get the job done, while delivering unprecedented media value and new thinking to advertisers, and at the same time being a pleasure to work with. I very much will continue to enjoy working with Anita in this new role, and I know she will succeed and deliver winning results for Maxus and their clients.â
Ajit Varghese, CEO, Maxus APAC, said, âAnita has been a great asset to the Maxus regional team already since few years and giving her the opportunity to lead the practice for entire APAC is a natural and well deserved promotion. She is a great leader of people and teams, goes beyond just looking at buying as a silo and integrates the knowledge of planning, buying, data, content and digital and thatâs gives her the extra edge to lead client conversations and KPI. Am sure she will be taking it a notch higher for the clients in the new role and help Maxus grow the business further.â