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Karan Kumar to join Fabindia as Head of Brand and Marketing

In a career spanning more than 15 years at ITC, Kumar has been a part of the senior leadership team across its apparel, retail, stationery and FMCG businesses

BestMediaInfo Bureau | Mumbai | January 18, 2017

Karan Kumar Karan Kumar

Fabindia has roped in Karan Kumar as Head of Brand and Marketing. Till recently, Kumar was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business.

In a career spanning more than 15 years at ITC, Kumar has been a part of the senior leadership team across its apparel, retail, stationery and FMCG businesses. Kumar has worked on key ITC brands such as Aashirvaad, Classmate, Wills Lifestyle, John Players, mint-o, Candyman and Kitchens of India. He has headed FMCG sales for ITC in Mumbai, Maharashtra and Chattisgarh.

The organisation said in a statement, “Kumar’s interventions in brand marketing have been driven primarily by two fundamental motivations. On the one hand, they are influenced by his focus on creating powerful brands that drive their market standing and margin expansion capability. On the other, he has endeavoured to ensure that his brands play a larger role beyond business, driving progressive values and messages that alter the larger narrative of the categories they operate in.”

Kumar also co-authored a research paper titled “Shedding the Chastity Belt”, highlighting attitudes towards women in Indian marketing and advertising in 2015. The paper was short-listed for presentation at ESOMAR Asia Pacific Conference in Singapore and went on to win the “Best Presentation” award. He has played an active role in discussions on “Responsible Marketing to Children”.

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