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Instagram to launch Live feature in India soon

The feature will be tested next month. Instagram Live can only be viewed when it is being broadcast unlike Facebook live which can be accessed later

BestMediaInfo Bureau | Mumbai | January 20, 2017

InstagramInstagram is soon going to launch its Live feature in India. Currently, the feature is available in the US, UK and few European markets where users have responded well to it.

The Live feature will be pilot tested next month, followed by the launch. Unlike Facebook’s Live feature, Instagram Live can only be viewed when it is being broadcast. One cannot view it after it ends.

A lot of brands and personalities use the ‘Live’ broadcast feature on Facebook to connect and engage with their followers. Facebook allows a Live video to be saved on one’s wall and it can be viewed later.

Apart from Facebook, Twitter’s Periscope too is a Live broadcast platform. Periscope allows one to view the video for 24 hours from the time it was broadcast. While Facebook Live was widely used last year, Periscope is still gaining momentum.

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