Infectious Design creates new identity for Sterlite Power

The agency already rolled out a print campaign. A television commercial will be out soon

BestMediaInfo Bureau | Mumbai | January 12, 2017

Infectious Design recently unveiled the new identity of power transmission company Sterlite Power. The agency, which has been working on the new identity for about two months, rolled out a print campaign earlier this week and will soon come up with a television commercial.

The agency is working on the account on a project basis.

Infectious Design has previously worked on several distinguished identity projects, including the identity of Aegon Life (when it changed from Aegon Religare) and the masthead of the recently launched DNA.

Sterlite Power has introduced robust and latest technologies like aerial surveys, heli-stringing, tower erection through heli-cranes and asset monitoring through drones.

Pratik Agarwal, Chief Executive Officer, Sterlite Power, said, “We as a company are committed to harnessing technology in order to revolutionise the power transmission sector. We are driven by our core purpose, which is empowering humanity by addressing the toughest challenges of energy delivery. Our new identity symbolises our streamlined ambition of bringing about positive change in the country, and giving wings to a billion dreams.”

Ramanuj Shastry

Ramanuj Shastry, Founder and Director, Infectious and Firki Productions, said, “Creating an identity for a B2B brand is always challenging as the identity needs to communicate all that the brand stands for. We had a clear brief on how the brand wants to be envisaged and our task was to translate that into design.”

Khalid Khatri, ECD, Infectious Design, said, “The four pillars of the logo depict the core values of the company -- Innovation, Social Impact, Respect, and Fun. The colour blue symbolises unwavering commitment while the colour grey represents the solidity and stability of Sterlite Power's lineage and credentials. The italicised font represents dynamism and the core purpose – constantly striving to empower humanity by addressing the toughest challenges of energy delivery.”

Sterlite Power print ad:

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