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Hakuhodo’s Woon Hoh to head Adfest 2017 Direct Lotus & Promo Lotus jury

Woon is currently on a mission to make Hakuhodo offices in Indonesia, Thailand, Singapore and Malaysia as famous as Hakuhodo Inc. in Japan

BestMediaInfo Bureau | Delhi | January 6, 2016

Woon-Hoh Woon Hoh

Adfest 2017 has named Woon Hoh, Chief Creative Officer at Hakuhodo Asia Pacific, as Jury President of Direct Lotus & Promo Lotus.

Currently based in Bangkok, but originally from Malaysia, Woon has held leadership roles at several award-winning agencies in Asia. He is currently on a mission to make Hakuhodo offices in Indonesia, Thailand, Singapore and Malaysia as famous as Hakuhodo Inc. in Japan, which is renowned for being one of the region’s most creative agencies.

“It’s an honour to be invited as Jury President for Direct Lotus and Promo Lotus. Adfest celebrates 20 years of success in 2017 and I’m looking forward to being part of this year’s festival. I know I will see many pieces of great work that will move the creative bar at the festival even higher. So it will be exciting.”

Woon graduated from the Graphic Design School of Fine Arts in San Francisco in 1992, and has since led agencies including Darcy Beijing, Hakuhodo Indonesia and Hakuhodo Asia Pacific in Bangkok.

“Woon understands the cultures and customs of many different markets in Asia, so he’ll bring an interesting perspective to his role as Jury President of Direct and Promo. His regional experience makes him the perfect candidate to help us celebrate ‘20 Years of Diversity’, which is the theme of Adfest 2017,” said Jimmy Lam, President of Adfest.

Woon has led his team at Hakuhodo Asia Pacific to win many major awards at the One Show, New York Festivals, London International Awards, AWARD, Citra Pariwara, Kancils, Longxi Award, Bangkok Art Directors' Awards (B.A.D), ADFEST, Spikes Asia and Cannes.

Adfest 2017 will take place at the Royal Cliff Hotels Group in Pattaya, Thailand, from March 22 - 25.

Info@BestMediaInfo.com

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