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Grey Group strengthens Singapore and Asia-Pacific leadership teams

Måns Tesch, Marthinus Strydom and Neil Cotton, who come on board at senior positions, will play an instrumental role in deepening Grey Group Singapore’s creative offerings and creative processes, as well as drive its digital transformation

BestMediaInfo Bureau | Mumbai | January 16, 2017

(Group Shot) Neil Cotton, Mans Tesch, Nirvik Singh, Marthinus Strydom (Group Shot) Neil Cotton, Mans Tesch, Nirvik Singh, Marthinus Strydom

Grey Group has unveiled a set of triple hires in a move to bolster its core leadership in Asia with special focus on Grey Group Singapore. The trio will play an instrumental role in deepening Grey Group Singapore’s creative offerings and creative processes, as well as drive the company’s digital transformation across the region. The senior appointments demonstrate Grey’s commitment to design a path for repositioning and expanding its services in order to focus on growth and clients’ needs.

Måns Tesch comes on board as Chief Strategy Officer for Grey Asia Pacific; Marthinus Strydom has been appointed to the role of Global Creative Leader, Team GSK, Grey Group Singapore and Neil Cotton has joined in the dual role of Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore.

Måns Tesch comes on board in the newly created role of Chief Strategy Officer for Grey Group Asia Pacific to lead strategy teams and set the strategic direction across the region, and to oversee Grey’s continued immersion in innovation, mobile and social.

A well-respected and accomplished strategic and digital veteran, he joins Grey from Crispin Porter + Bogusky where he was Chief Strategy Officer for Scandinavia. In 1996, he co-founded Tesch & Tesch, a pioneering creative hotshop in Stockholm that quickly established itself as one of the top digital creative agencies in Northern Europe. In 2002, it was acquired by Lowe Worldwide and became known as Lowe Tesch before merging with leading Scandinavian agency Lowe Brindfors in 2007. Tesch has worked with Razorfish, followed by a stint at Wieden + Kennedy London.

Marthinus Strydom has been appointed as Global Creative Leader, Team GSK, Grey Group Singapore. Strydom will work closely with Ali Shabaz (Chief Creative Officer, Grey Group, South East Asia) to set the overall creative direction for Grey’s GSK operations. In line with the agency’s reputation for creative excellence, he will be responsible for fostering an even-deeper culture of creativity and accelerate Team GSK’s digital transformation. Strydom’s work has been recognised at the D&AD, Webby, Cannes, One Show, Effies, and has been featured on the Gunn Report and other prominent industry publications.

Prior to Grey, he did a six-year stint as a Creative Director of BBH Asia Pacific (Singapore), where he led several memorable projects for the likes of Google, IKEA, UOB Bank, Chupa Chups, and Vaseline. In an earlier role as Digital Associate Creative Director at BBDO (New York), Strydom was credited for the development of ground-breaking integrated work for A-list clients, including AT&T and GE.

The appointments of Tesch and Strydom follow that of Neil Cotton, who has joined in the dual role of Global Strategy Director for GSK and Chief Strategy Officer (CSO) for Grey Group Singapore. Throughout his career, he has collaborated with many exciting brands such as Coca Cola, Johnson & Johnson, Heineken, Audi, IBM, and Nokia, among others.

Prior to Grey, Cotton was the founder of Liberty Networks, a brand and innovation consultancy with Unilever, Infiniti, OCBC and Channel News Asia among its clientele. An industry veteran of 27 years, he has previously held a number of senior leadership roles, including Senior Partner & Worldwide Group Planning Director (1992-2002) at Ogilvy & Mather, New York, where he worked on IBM’s fast growing software business as well as assisting the client with several big acquisitions and partnerships.

Nirvik Singh, Chairman and CEO, Grey Group, Asia Pacific, Middle East and Africa, said, “In order to enhance Grey’s core leadership team, we continue to hire world-class talents in Neil Cotton and Marthinus Strydom. They have deep knowledge and proven track records in their areas of expertise. Their roles are directed towards delivering our very best for our clients.”

On having Tesch on board, Singh, said, “In today’s dynamic environment, strategy, data and technology, all play a crucial role and Måns is one of the world’s most experienced in this field. We want to take Grey to the next level and there is no better person to help us achieve this goal.”

Info@BestMediaInfo.com

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