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Facebook hosts Creative Ambassador Programme for WPP agencies

The programme is aimed at helping WPP’s top creative directors, planning directors, copywriters and client leaders engage in a mobile-first world

BestMediaInfo Bureau | Mumbai | January 13, 2017

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Facebook recently hosted the Creative Ambassador Programme for WPP creative agencies in Mumbai. The programme was aimed at educating WPP creative agencies in a scaled manner and empowering them to develop award-winning, mobile first creative work that exceed their clients’ business objectives.

As the adoption of mobile accelerates in India, it is transforming the way people are discovering, experiencing, sharing and connecting with people, ideas and organisations that matter to them. With the Creative Ambassador Programme, Facebook is focused on helping partners develop ideas that intrigue and engage in the mobile world.

The programme was launched in Asia-Pacific in June last year and has been rolled out in Hong Kong, Singapore and now in India.

The two-day programme was run by Facebook’s agency team, creative shop team and blueprint team. It kicked off with a deep dive into different segments of the creative journey with Facebook and Instagram on the first day, and was attended by top creative directors, planning directors, copywriters and client leaders from WPP agencies across India. Day two of the programme included partnering with the blueprint team to run blueprint live, a bespoke version especially for creative agencies that helps them to come up with ‘the big idea’ and creative concepts.

Ranjan-KapurRanjan Kapur, Country Manager, India, WPP, said, “Mobile is the future of consumer and brand interaction. Nowhere is such opportunity more evident than in Asia and, in particular, India, with smartphones fast becoming the device of choice for spending.”

Umang-Bedi-nl Umang Bedi

Umang Bedi, Managing Director, Facebook, India and South Asia, said, “Creative agencies have always been at the forefront of every award winning creative work and we see great potential in working together to make rich creative expressions on Facebook and Instagram. The Creative Ambassador Programme will help us bring together and educate creative talent to leverage the Facebook targeting tools and personalized marketing at scale to build brands and produce best in class work in a mobile-first world.”

Scott Spirit, Chief Digital and Strategy Officer, WPP, added, “WPP agencies are constantly reinventing ways in which clients can reach out to their audiences. By partnering with Facebook, WPP agencies will have access to the latest technology and knowledge that will enable them to help clients stay ahead of the curve.”

This global programme was co-created by Spirit and Edel Horgan, APAC Lead on WPP for Facebook. The partnership programme will be expanded to Australia this year, followed by New York to ensure people are up-to-speed on everything Facebook and Instagram has to offer and ensure creative agencies never miss out on new opportunities.

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