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Directory Big Won Rankings 2016: BBDO is India's most awarded agency

India ranks No. six in the list of top 15 countries for creativity. JWT ranks second and Ogilvy & Mather ranks third in India’s most awarded agencies. The report ranks BBDO’s Josy Paul at No. 15 in the list of top Chief Creative Officers in the world and Hemant Shringy and Sandeep Sawant at No. 13 in the list of top Executive Creative Directors

BestMediaInfo Bureau | Mumbai | January 16, 2017


The Directory Big Won Rankings for 2016 released on January 11 puts BBDO India on top of the list as India's most awarded agency across all marketing communication disciplines. JWT is at No. two and Ogilvy & Mather is at No three. India ranks No. six in the list of 15 top countries for creativity.

The Directory Rankings are an annual survey of the best agencies and the best campaigns of the year as measured by the quantity and quality of awards won. The winners from at least 40 award shows around the world are entered into a database. Points are allocated according to the nature of the award won with more points for Gold then for Silver or Bronze. In addition, more points are allocated to winners of global awards shows such as Cannes Lions over winners of local shows.

Patrick Collister, author of the Directory Big Won, said, “The Directory Big Won is a reflection of which agencies are delivering the best work across all marketing platforms. That is important in today’s media environment where people are consuming content in more ways than ever before.”

According to the rankings, BBDO has an admirable report to share. Ariel’s ‘Share The Load’ has been ranked among the top 20 most-awarded campaigns of 2016 across all categories and stands at No. 12. The campaign is the fifth most-awarded digital campaigns of 2016.

Ogilvy & Mather Gurgaon’s work ‘School of Life’ campaign is at No. 13 for the most-awarded print campaign. The agency’s work ‘Perfect Lips/Eyeliner’ for Make Love Not Scars is ranked at No. nine in the most-awarded TV and film ideas in 2016.

JWT Gurgaon takes the 19th spot for the work ‘Night Kills Day’ for Sleep Apnoea India in the most-awarded print campaigns category. Taproot Dentsu Mumbai takes the 15th rank for its work ‘Olive/Orange/Cherry’ for Akzonobel in the most-awarded poster and outdoor category. Law & Kenneth Saatchi & Saatchi India ranks sixth in the most-awarded radio campaigns of 2016 for ‘Woman/Man/Never Too Old’ for Thomas Cook India, while Grey Mumbai ranks 17th for ‘Candy Class’ for the client Radio City 91.1FM.

The report also ranks people. Josy Paul, Chairman and CCO, BBDO is ranked No. 15 in the list of top Chief Creative Officers in the world. Hemant Shringy and Sandeep Sawant of BBDO are also ranked at No. 13 in the list of top Executive Creative Directors.

Josy Paul Josy Paul

Commenting on the report, Paul said, “We are overwhelmed! It feels great to be recognised among the best in the world. I am proud of what Hemant, Sandy (Sandeep Sawant), Umma (Creative Director at BBDO), Bala (Creative Director at BBDO), Rajat and Manisha (Planners at BBDO) have achieved in such a short time. All influential world rankers. It’s about the work, the work, the work, our mantra at BBDO. It’s the infectious power of acts, not ads. It’s our contribution to India’s rising stature in the global stage."

This year’s rankings were compiled from the details of 3,853 separate pieces of work by 1,673 agencies, created by 2,543 art directors, 2,423 creative directors, 1,989 copywriters,1,014 designers, 950 executive creative directors, 537 planners, 453 chief creative officers, 339 creatives, 297 planning directors, all marshalled by 1,225 account directors.

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