Ratnakar will lead content and strategy on Maruti Suzuki’s digital mandate
BestMediaInfo Bureau | Mumbai | January 6, 2017
Swati Ratnakar has joined Dentsu Impact as VP, Planning, for Maruti Suzuki, whose digital mandate the agency handles. Ratnakar will lead content and strategy for Maruti Suzuki and will report directly to Kartikeya Srivastava, Senior VP and Head, Strategy, Digital and CRM.
The full-service creative agency from Dentsu Aegis Network, that recently launched two new divisions of Digital and CRM, made this move in a bid to strengthen its digital leadership.
Commenting on the new appointment, Srivastava, said, “Holding both India and an international experience, I believe Swati can add tremendous value to the approach we want to take on digital as an agency. At Dentsu Impact, we are looking at this medium not so much as technology or process led, but rather as brand and experience led. We want to focus strongly on creating connected brand experiences. In Swati we have found somebody who can join the dots seamlessly between offline and online, creative and content, design and experience.”
Echoing a similar sentiment, Amit Wadhwa, President, Dentsu Impact, said, “We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. Swati does that beautifully for us.”
Ratnakar who began her career working as a journalist with the India Today Group moved to mainstream advertising as a planner and later moved into digital space as a content strategist. With a total of 12 years of experience, she has worked in India, Singapore and Paris on brands like VW, Spotify, Samsung, Airtel, Maruti Suzuki, L’Oreal, Bacardi, PepsiCo and others. Some of the organisations she has worked with are DDB, Weber Shandwick and Contract.
Speaking about her new role at Dentsu Impact, Ratnakar said, “My current role at Dentsu involves understanding the commercial and brand challenges of clients businesses, and ensuring that creative solutions support their business objectives. I am excited about the role as it’s challenging and dynamic. Having a 360 experience in online and offline will allow me to see brands from multiple lens and add value.”