The three-month full-time programme will focus on strategic and practical aspects of digital marketing. It will offer 450 hours of instructor-led training, immersions and eLearning and is scheduled to begin from January 31
BestMediaInfo Bureau | Mumbai | January 30, 2017
Dentsu Aegis Network and Times Centre for Learning Ltd, under its brand TimesPro, have announced a first-of-its-kind collaboration in India to offer a âPost Graduate Diploma in Digital Marketingâ in Bengaluru, Mumbai and Delhi. The three-month full-time programme will focus on the strategic and practical aspects of digital marketing. The programme is scheduled to begin from January 31and will be available for graduates, especially from marketing, retailing and the advertising sectors.
With domain expertise, Dentsu Aegis Network has assisted TimesPro to curate a robust educational programme to provide thorough and professional training to the entry-level professionals in digital marketing. The course will offer a total of 450 hours of instructor-led training, immersions and eLearning.
The teaching faculty will include some prominent names from the industry, including from the digital agencies of Dentsu Aegis Network, who will provide insights on the best practices and latest trends and innovations in the digital marketing segment. Each course aspect will be addressed separately by the relevant industry expert. One of the key features of the course â âImmersion programmeâ -- will enable students to achieve extensive mastery in a relevant topic or aspect of digital marketing. The programme will allow students to practically experience how digital marketing campaigns are actually executed.
Speaking about the association, Ashish Bhasin, Chairman and CEO South Asia, DentsuÂ Aegis Network said, âDigital marketing is the fastest growing part of the advertising and marketing industry. Being digitally ahead and being the domain experts in digital, through our digital companies like Isobar, iProspect, WatConsult, DentsuÂ Webchutney and Fractal, we have collaborated with TimesPro to curate a robust curriculum relevant to the current trends in the industry. We hope that thousands of students will benefit from this programme.â
Throwing some more light on the course and collaboration, Anish Srikrishna, President, Times Centre for Learning Ltd. (TCLL), said, âWe are glad to be associated withÂ DentsuÂ Aegis Network, who have conceptualised their years of domain expertise in the form of a course for the next generation professionals. Digital marketing has become one of the most important elements of any business to grow and flourish in todayâs world. Many companies have started to realise the untapped potential and value proposition brought by digital marketing to drive the companyâs success. Through this partnership, we will be able to provide a platform for aspiring students to make a successful career in one of the most lucrative career segments. We shall facilitate the course in across four major cities in India.â
On completion of the course, students will become the all-round professional experts in digital marketing field with effective knowledge of digital consumer behaviour and proficiency in digital marketing tools and analytics. After the successful completion of the course, the top candidates will find placement opportunities in the various companies ofÂ DentsuÂ Aegis Network and TCLL, among other top e-commerce and digital companies in the country.