DB Corp rejigs sales team

DBCL has elevated Dharmendra Atri to lead Special Initiatives for the business. Reema Dutta, who was a member of Atri's team, will now step into his shoes as Head of Corporate Sales Branch (North)

BestMediaInfo Bureau | Mumbai | January 30, 2017

(Left) Dharmendra Atri and Reema Dutta (Right)

DB Corp Limited (DBCL) has announced two changes in its sales team. Dharmendra Atri, who was earlier Head of Corporate Sales Branch (North), has now been elevated to lead Special Initiatives for the business and will closely work with Sudhir Agarwal, Managing Director.

Atri has been with DBCL for over 18 years, being responsible for several successful assignments in the sales and marketing function. He was important part of team during launch projects of Dainik Bhaskar in Rajasthan, Gujarat, Chandigarh, Punjab and Haryana. Atri holds an MBA in Marketing and Finance from IMS, Indore.

Reema Dutta, who was earlier a member of Atri's team, will now step into his shoes to take up the position of Head of Corporate Sales Branch (North). She will be based at Dainik Bhaskar's office in New Delhi-NCR and will report to recently appointed Satyajit Sengupta, Chief Corporate Sales and Marketing Officer. Reema has been associated with Dainik Bhaskar since 2008, working in various lead sales roles in Delhi-NCR.

Both appointments will be effective from March 1, 2017.

Commenting on the appointments, Rachna Kamra, Chief Human Resource Officer, said “We have further strengthened our leadership team through the appointments of Atri and Dutta who have been core team members at Dainik Bhaskar for several years. They bring an eclectic mix of business development skills, strong leadership qualities and deep domain expertise, which will be critical for the company as we look to strengthen our relationships with associates and stakeholders, define more innovative solutions for diverse customer groups and steadily grow our pan-India presence.”

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