BBC Worldwide signs licensing deal with Amazon Prime Video

Prime Video subscribers will get access to the BBC's factual programmes and CBeebies programmes never before broadcast in India

BestMediaInfo Bureau | Mumbai | January 24, 2017

BBC Worldwide announced a licensing deal with Amazon that will give Amazon Prime members in India access to over 600 hours of factual and pre-school content from BBC. Amazon Prime launched in India in July 2016 and launched its Prime Video streaming service in December 2016.

Prime Video subscribers will get access to the BBC's factual programmes, including Gandhi, The World's Weirdest Weapons and The Genius of Inventions. They will also have access to CBeebies programmes never before broadcast in India – including Clangers, Dinopaws and Hey Duggee.

Myleeta Aga

Myleeta Aga, SVP and GM, BBC Worldwide, India, said, “In the last year or so, we have seen digital consumption in India increase exponentially. We are very excited to be partnering with Amazon Prime Video India to satisfy viewers' demands for quality, premium programmes from the BBC.”

Nitesh Kripalani

Nitesh Kripalani, Director and Country Head, Amazon Prime Video, India, said, “We are pleased to work with BBC Worldwide to avail premium quality pre-school and documentary programmes to our Prime Video customers. We are very humbled by the positive response from customers to Prime Video and we are confident that the BBC's programmes will resonate with customers. We look forward to a long and fruitful relationship with BBC Worldwide.”

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