Vivo is the first brand to come on board to advertise on CMRL’s newly opened elevated stretch to the airport. The creative agency in the campaign is Alliance 11 and the outdoor agency is JCDecaux
BestMediaInfo Bureau | Mumbai | December 23, 2016
Vivo, the mobile manufacturer from China, is trying to connect with Chennai residents through the Chennai Metro. Vivo has become the first brand to advertise on Chennai Metro Rail Limited’s (CMRL) newly opened elevated stretch to the airport. Targeting the receptive audience with higher dwell time in the metro, the brand is aiming to capturing exclusive mind space of the commuters.
The creative agency in the campaign is Alliance 11 and the outdoor agency is JCDecaux.
Vivo Mobiles has advertised on both the elevated Corridors – 1 (Koyembedu to St Thomas Mount) and 2 (Little Mount to Airport).
Speaking on Vivo’s campaign and opening of the newly opened elevated stretch on CMRL, Olivier Heroguelle, MD, JCDecaux India, said, “Opening of the elevated corridor to the airport has opened significant opportunities for advertisers. We are extremely happy that Vivo Mobiles has placed its trust on our much sought after media in a billboard free city. We strive to deliver best services to our advertisers and this media will prove to be a unique opportunity to reach a targeted, receptive and captive audience, which are traditionally hard to reach especially in Chennai.”
JCDecaux has the exclusive advertising rights for the CMRL’s rolling stocks (trains). These include exclusive external wraps and internal train branding. CMRL currently has 15 fully operational trains covering 13 stations including the newly opened airport stretch. The contract is for a period of 10 years and will include 32 stations and 42 trains of the Chennai Metro Project wherein each train comprises four-car coaches.