Mehta has 12 years of experience in advertising and communication and replaces Hammad Khan
BestMediaInfo Bureau | Mumbai | December 7, 2016
Tejas Mehta of Mindshare comes aboard What’s Your Problem (WYP Brand Solutions Pvt Ltd) as Founder Member and Director, Strategy and Account Management. Prior to this, Mehta was Senior Director, Strategy and Innovations, Mindshare.
Through his 12 years of experience in advertising and communication, he has worked in various disciplines -- account management, planning, business head across mainline, digital and media agencies. Having worked in agencies like Ogilvy One, Contract, Pinstorm and Mindshare, he has expertise in categories like online services, consumer durables, finance, hardware (paint), media and home appliances.
He has helped built various brands, including Asian Paints, Cadbury Dairy Milk, Disney, HSBC Jaguar Land Rover, Free Basics (FB), Castrol, Star Network, Byju, Diageo Portfolio, Adlabs Imagica and Housing.com.
Amit Akali, Founder, What’s Your Problem said, “What’s Your Problem is unique in its offering. It’s not just a full service digital agency -- it’s a truly integrated agency that offers everything (social media, website development, digital content, TVCs, print, outdoor, activation, brand positioning exercises, logo, packaging, etc.) a client needs by combining strategy, creative and technology expertise. Whatever be the marketing problem, we find a solution and execute it in the medium needed. We’ve been doing almost everything for some of the biggest clients in the country; ITC, Kotak, Franklin Templeton, Flipkart, Bharat Matrimony, Pico Sauces, CocoFly beverages, etc. over the last year. With Mehta coming in, we’re now poised for our next stage of growth.”
Mehta replaces Hammad Khan, who left recently for personal reasons.
“Mehta not only believes in our philosophy but has been working towards developing these integrated skill sets throughout his career. Very few people have this unique combination of experience across mainline, planning, strategy, creative, digital, content, running a business, etc. He had the opportunity to head businesses, contributed to brands not only in their communication needs but also towards their business goals with some innovative solutions across traditional and new age media avenues. I believe he’s the right person, along with the founding team of Huzefa (Director, Creative and Content), Divya (Director, Creative and Art/ Design), Praful Akali and myself to lead the agency,” Akali added.
Mehta said, “With the emergence of multiple media channels and multitude of touch points within each channel, it is getting increasingly difficult for brands to cut through the clutter, hold consumer’s attention and eventually strike a meaningful conversation. Brands are left with no option, but to look for ways to adapt to newer platforms and integrate the brand message without losing the core essence of the brand. Going forward this is what I wanted to explore for brands, clients and their businesses. When I started chatting with Huzi, Divya, Praful and Amit, I realised that is what was at the heart of WYP’s existence.”
He further elaborated, “I’ve been wanting to be a part of creating path-breaking work that will be recognised in modern day marketing – work that’s a true blend of creative ideas, deep rooted human insights, integrated across media touch points infused with technology as and when needed. And that’s only possible at an agency that has problem solving and integration at the heart of its existence. What’s exciting is that we’re at the nascent stage of the agency, with WYP being just over a year old. Though that comes with its own set of challenges, it is an exciting time to come on board and shape the agency that I have all dreamt of working for. I want to create a platform where people would love to come and do their best body of work. The idea is to create smaller, hungrier teams, more united teams -- no more silos, the only agenda being doing great work.”
What’s Your Problem is a ‘digital focused integrated agency’ started by Amit Akali and the founding team last year and is the sister agency of Medulla Communications, The Healthcare Agency Of The Year at Cannes – also the most rewarded Indian agency across categories at Cannes this year. Over the last year and half, WYP has worked on brands such as Flipkart, Kotak Securities, ITC Fabelle, Pico Sauces, Cocofly, Franklin Templeton, Bharat Matrimony, Wedding Wishlist and others.