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Snapdeal's 'Cashfree Sale' says life's important transactions shouldn't stop

The campaign, conceptualised by Famous Innovations, consists of two ad films and talks about how absence of cash should not be a hindrance in life

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Snapdeal's 'Cashfree Sale' says life's important transactions shouldn't stop

Snapdeal's 'Cashfree Sale' says life's important transactions shouldn't stop

The campaign, conceptualised by Famous Innovations, consists of two ad films and talks about how absence of cash should not be a hindrance in life

BestMediaInfo Bureau | Mumbai| December 7, 2016

Snapdeal-Cashfree-Sale Click on the Image to watch the TVC.

With the entire country reeling under the effects of demonetisation, Snapdeal decided to host an 'Unbox Cashfree Sale' on December 5 and 6. The campaign for the sale, conceptualised by Famous Innovations, consists of two ad films and talks about how absence of cash shouldn't be a hindrance in life's important transactions.

The first film, titled 'Robot', revolves around a mischievous kid who habitually breaks his toys and is quite cheery about it. As expected, the parents are seen upset with him. But to his surprise, they order yet another toy for him from Snapdeal. The second film, titled 'Wedding', is about a bride who, due to the cash crunch, on her wedding day is assailed by gifts that are not at all what she was expecting. But her best friend, a Snapdeal user, buys her something special as it is an important transaction for her. Both films end with a simple message, 'Cash ho na ho, life ke transactions kabhi rukne nahin chahiye.'

Speaking about the campaign, Shahnawaz Qadeer, Creative Director, Famous Innovations, said, “The films bring alive real situations that people are facing these days due to the paucity of cash but treats them in a light-hearted manner to pitch Snapdeal's upcoming promotion. The promotion has been perfectly timed and should be a boost to those held back due to the current cash crunch.”

The TVC:

https://img-cdn.thepublive.com/filters:format(webp)/bmi/media/post_attachments/wp-content/uploads/2016/12/Snapdeal-Cashfree-Sale.jpg

Credits:

Client: Snapdeal

Agency: Famous Innovations

Director: Vijay Maurya

Production House: Hot Films

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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