My FM launches four new stations in Maharashtra

Aurangabad, Sangli, Nanded and Ahmednagar are the four places that will now have live stations, taking the count of total number of live stations to five

BestMediaInfo Bureau | Mumbai | December 21, 2016

Dainik Bhaskar Group's radio division, My FM, launched four new stations in Aurangabad, Sangli, Nanded and Ahmednagar, taking the count of live stations to five. My FM already had a live radio station in Nagpur.

Five more stations are expected to go live in a month's time. The five new stations in the anvil will be for Nashik, Jalgaon, Solapur, Akola and Dhule. With 10 stations in Maharashtra, My FM is slated to become the largest radio network in 'Real Maharashtra'.

Harrish Bhatia

Commenting on the launch, Harrish Bhatia, CEO, My FM, said, “In Maharashtra we picked up maximum number of stations during the Phase III bidding, as we wanted to consolidate our presence here. We are already the largest network in Rajasthan, Punjab and Haryana, Madhya Pradesh, Chattisgarh and now with launches in Maharashtra, we are excited to become a strong radio network in Real Maharashtra as well. Committed to our brands ideology we will provide the best localised content in these regions.”

Being a strong customer centric organisation and committed to providing unique and engaging content as per the choice of the people, My FM designed a high decibel pre-launch campaign as a build up to the launch. The two-month campaign, called 'Aapki Marzi', sought public opinion of the city on how their own radio station should be in terms of music, humour, RJ talk, etc. More than 20,000 people from Aurangabad city participated and shared their opinion.

My FM also designed a launch campaign to amplify the buzz created by the pre-launch campaign. The launch campaign 'Abharkaankhush' (now every ear is happy) has been rolled out in the cities through print ads, outdoor and human banner.

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