JK Tyre Motorsport appoints The Links India as digital agency

The agency began operating in India last year and handles clients like Pullman & Novotel, JK Tyre, Logitech and Blaupunkt

BestMediainfo Bureau | Mumbai | December 6, 2016

JK Tyre Motorsport, the arm of JK Tyre dedicated to motorsports and racing in India, signed The Links India as its digital advertising agency. The account will be managed by the agency's Delhi office.

Tim Guillois

Tim Guillois, CEO, The Links India, said, “Advertising for something like motorsports not only needs the usual marketing skills but also a passion for racing and cars. We are lucky to have many such enthusiasts in our team who will put on a great show.”

France-based The Links, a full-services marketing and communications group, began its operations in India last year and handles accounts like Pullman & Novotel, JK Tyre, Logitech, Blaupunkt and many more.

Sanjay Sharma

Sanjay Sharma, Head of Corporate Communication and Motorsports, JK Tyre, said, “Over the past few years, India has slowly but surely shed its tag of being a one-sport nation. The success of Grand Prix here is a testimony to this fact. We have invested a lot in building the adequate infrastructure to promote motorsports in India. It will surely pay off now and we're confident in the capabilities of The Links India to position us really well on the digital space.”

Sandeep Sivasankaran

Sandeep Sivasankaran, COO, The Links India, said, “I do believe that motorsport is still in the nascent stage in India. That gives us a lot of scope and opportunity to try out new things and establish our country as a truly 'racing' nation on the world map. There can be no better platform than JK Tyre Motorsport for that. We are all buckled up to do some of our best work.”

The Links India is already serving as the digital partner for JK Tyre Corporate and its Delhi office will be handling the digital duties and operations for JK Tyre Motorsport.

The Links is a full services marketing and communications group based in France. Founded 30 years ago by Vincent Guillois, the agency aims at creating added value for the clients. The Links began its India arm last year and has already bagged accounts like JK Tyre, Logitech, Pullman and Novotel to name a few.

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