Bhargava will be responsible for all the digital performance agencies of Dentsu Aegis Media. In this new arrangement, Singh will report to Bhargava
BestMediaInfo Bureau | Mumbai | December 8, 2016
iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as Chief Executive Officer effective this December. The move coincides with former CEO Vivek Bhargava being elevated to a larger role as CEO of DAN Performance Group, heading and being responsible for all the digital performance agencies of Dentsu Aegis Media.
In this new arrangement, Singh will report to Vivek Bhargava.
Singh brings extensive experience in runningÂ a market-leading digital business, coupled with the necessary skills to lead iProspect India into the next stage of its evolution as India's leading performance marketing agency. Under her leadership, iProspect India aims to achieve its goal of becoming the advisor of choice to its clients, helping them navigate the ever changing digital world and achieve maximum possible return on investment basis their marketing spends. Her deep understanding of traditional as well digital media will boost efforts of winning new business from clients as well as reinforce iProspect Indiaâs goal of increasing market share as marketing monies continue to move from TV and print to digital media faster than ever before.
Prior to iProspect India, Singh was COO, moneycontrol.com, for over three years, wherein she spearheaded business strategy, marketing, sales, operations and P&L. In her earlier 12-year stint with Network18, she has held various senior positions across its print and TV properties including Forbes India, CNBC TV18, CNBC Awaaz, CNN News 18 and News18 India. Before joining Network 18, she spent four years at Star TV India, where she helped build recognition for Star News in the highly cluttered Hindi news space.
Commenting on her appointment, Bhargava said, âI am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeenaâs vast experience in all three media formats â broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition.Â Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.â
Singh said of her new role, âThis is an exciting time for India in general and the IndianÂ marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1,000 million Indians a unique digital identity. The ever increasing internet penetration through smartphones and the governmentâs push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.â
âI am delighted to be joining iProspect India at this thrilling juncture. iProspect India will be in pole position to emerge as a trusted advisor to its clients, helping them navigate these tumultuous times and guide them on maximizing returns on their marketing and media spends,â she added.