The automated interior designer’s account will be handled from the agency’s Bangalore office
BestMediaInfo Bureau | Mumbai | December 23, 2016
Havas Media Group, India, has bagged the integrated media mandate for Foyr, the online, automated interior designer. The account will be handled from its Bangalore office.
Founded by Shailesh Goswami in 2015, Foyr.com is a Hyderabad-based technology start-up in the interior design and home décor space that seeks to make interior design swift and easy, and simplify execution of designs for its consumers. A one-stop solution for all home décor needs, Foyr.com makes use of 3D design and augmented realty, enabling people to design their interiors online on their site within minutes and later execute them in collaboration with experts associated with the site. It also has an enterprise software division that markets next generation mixed realty solution for real-estate players.
Speaking on the association, Goswami, Founder and CEO, Foyr.com said, “We are disrupting the interior design industry. We love design and technology, especially when they work in tandem. We have seen a similar synergy in Havas making them the perfect partner for us. We are excited about this partnership and look forward to working with Havas.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “In an age of digitisation, personalisation and customisation, there is an increasing demand and huge scope for furniture and home décor marketplace. Foyr has tapped this need by providing its consumers real-time experience and getting the actual feel of placement, space utilisation and theme in their ‘real’ living environment, thereby replacing traditional home design services. We are honoured to take on the mandate of yet another innovative and entrepreneurial brand.”
Mohit Joshi, Managing Director, Havas Media Group, India, added, “Foyr is a future-first brand that thrives on agility and innovation, which is also the philosophy at Havas Media Group. At play will be Havas Media Group's integrated media skills centred on digital and the 'Meaningful Brands' framework which together will map the brand chart for Foyr. We look forward to working with the team. This win further bolsters our E-commerce portfolio – which already has big names like Quikr, Yepme, Bluestone, Clovia, MoneyView to name a few.”