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Durex's global campaign for condom emoji continues

On World AIDS Day, Durex unveiled the 'Open umbrella with raindrops' emoji as a temporary unofficial emoji for safe sex

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Durex's global campaign for condom emoji continues

Durex's global campaign for condom emoji continues

On World AIDS Day, Durex unveiled the 'Open umbrella with raindrops' emoji as a temporary unofficial emoji for safe sex

BestMediaInfo Bureau | Mumbai | December 12, 2016

Durex-campaign

On December 1, World AIDS Day, Durex launched its latest global campaign for an official condom emoji. The condom brand unveiled the 'Open umbrella with raindrops' as the temporary unofficial safe sex emoji following global research to discover the most popular choice.

The announcement prompted a spectacular response and saw the internet covered in umbrellas on December 1 as people took to their smartphones to show Unicode just how much they want a condom emoji to become a reality.

To mark World AIDS Day, people showed their support by using the umbrella emoji more than 15,000 times on twitter. The campaign #CondomEmoji achieved over 44 million potential impressions as it trended around the world. An accompanying global research poll further supported the case for an official safe sex emoji, revealing that more than three quarters of young people use emojis to discuss sex and that 91.7 per cent agree that a condom emoji on their phone would be a significant help in enabling them to make sex safer.

Now, Emojipedia, the leading resource in documenting emojis, announced that it updated its definition of 'Open umbrella with raindrops' emoji in response to the impact the campaign has had and the resulting change in its use.

In addition to this, Emojipedia has also thrown its support behind the campaign by creating a page for the yet-to-be- approved condom emoji. Never before has Emojipedia featured a page for an icon that has not been approved by Unicode, demonstrating the case for Unicode to reconsider its decision and make the #CondomEmoji a reality.

The brand also came out with a campaign film that talks about the dangers of unprotected sex as 41 per cent of new HIV infections are reported among young people. The film urges people to use the unofficial 'Open umbrella with raindrops' emoji as a symbol for safe sex until there is an official condom emoji.

Speaking on the campaign, Volker Sydow, Global Category Director at Durex, said, “We know that young people are using emojis to communicate with each other and discuss sex. With so many people around the world using the unofficial safe sex emoji this week, we have further strong evidence that a real #CondomEmoji is a necessary addition to the official line up to help contribute to make sex safer.”

“If the 60 per cent of young people who are uncomfortable discussing safe sex are better able to talk about it using the unofficial safe sex emoji, that is a great thing. Emoji use is very flexible and changes over time. Emojis are a great way to make a discussion like this more accessible to everyone,” said Jeremy Burge, Founder, Emojipedia.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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