Di-Mentions has created a unique online-offline campaign with ‘Little Santu’ for the amusement park. On-ground users can play interesting games and win rewards and online fans will have to seek out Little Santu on the microsite
BestMediaInfo Bureau | Mumbai | December 23, 2016
As the advertising world goes into frenzy ahead of Christmas, Di-Mentions, a digital marketing company, launched a unique online-offline campaign ‘Little Santu’ for EsselWorld, the amusement park.
The agency decided to twist the concept of Santa coming alone with surprises every year and will introduce a new partner this year, ‘Little Santu’, coming to the park with Santa. This means, there’ll be double the gifts and fun this time both in EsselWorld and Water Kingdom. The pudgy little Santu is dressed in a yellow coat and looks mischievous. This ‘Little Santu’ will bring a cute little twist by asking on-ground users to play an interesting game and win rewards. This challenge of finding little Santu will be extended to the brand’s social pages.
The online fans will have to seek Little Santu on the microsite by unlocking different rides in a digitally replicated model of EsselWorld. Lucky winners will win attractive gifts such as mobile phones, gift vouchers, free tickets to EsselWorld and much more. The best part is children’s entry is free in both these parks between December 24, 2016 and January 7, 2017.
Pankaj Chavan, Head of Marketing, EsselWorld, said, “Welcoming this season of festivities – ‘Season of joy’ at the park, we are glad to present such a unique campaign. I am delighted to present our beloved ‘Little Santu’ who through his cuteness will keep our little guests engaged. Christmas has always been an endearing festival and this year through this entertaining game we aim to fuse both the physical and virtual worlds together and enhance the fun quotient.”
Anoushka Adya, Founder and Partner, Di-Mentions Studio, said, “As an agency we have always believed in strategizing 360 degree campaigns that lead to solid online and offline integration. A big credit also goes out to our clients for their relentless support in backing our vision each time. We are all very excited about ‘Little Santu’ and look forward to creating a new benchmark for Christmas at EsselWorld. This particular strategy has tremendous scope to reach out to the new and captive audiences of EsselWorld in a fun way.”
Founded by Anoushka Adya and Devesh Mittal, Di-Mentions is a two-year-old company. It offers a variety of services, including social media marketing, video production, website designing, online advertising, SEO and analytics, application development and mobile marketing.
Creative agency: Di-Mentions
Head of Client Servicing: Satuti Gupta
Senior Strategist and Copywriter: Viraj Trivedi
Account Manager: Abhishek Nair
Senior Art Designer: Laxmikant Warang
Media Planner: Dhaval Suthar