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DB Corp’s ‘The Great Indian Wedding’ to capture potential of season

The online platform will enable advertisers to capture the flavour of the season, avail good value and reach out to this category of audiences

BestMediaInfo Bureau | Mumbai | December 23, 2016

db-corpDB Corp Limited (DBCL) announced the launch of ‘The Great Indian Wedding’ -- an online platform that invites marketers and media agencies focussed on capturing the potential of the wedding season to choose/ customise advertising packages.

This is DBCL’s intellectual property and the online platform will be available to advertisers for two months -- December 2016 and January 2017. The media house has a few publications, including newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar.

While announcing the platform, the media house mentioned, “Indian weddings have evolved from being a family-affair to a mega social event packed with glamour. Today, a person in India spends about one-fifth of his wealth on a wedding. The Indian wedding business is expected to be about Rs 2.5 lakh crore and expanding exponentially.”

With a rapidly growing pie, the space offers marketers immense potential to reach out to this particular segment of discerning Indian consumers and tap into their cultural appetite. This category has also spawned allied segments such as photography, beauty and wellness, jewellery, fashion, customised trousseau, gifts, destinations and locations, food and beverages, fitness, décor and others, which also draw great benefits from the wedding season.

Kaacon Sethi Kaacon Sethi

Kaacon Sethi, Chief Marketing Officer, The Dainik Bhaskar Group, said, “We constantly strive to deliver value-driven marketing solutions for our advertisers and partners. Tier II and Tier III cities are known for grand wedding celebrations. Being the ‘Unmetro’ market leader, we are confident that this unique offering created for this wedding season will enable advertisers to capture the flavour of the season, avail good value and reach out to this category of audiences through this special online platform.”

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