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Amazon launches Prime Video service in India

A host of content from international television shows to movies to original content will be available along with Bollywood movies. There are plans for original Indian content too

BestMediaInfo Bureau | Mumbai | December 16, 2016

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Amazon.in announced the launch of Amazon Prime Video in India, offering its existing Prime members in India the largest selection of Indian and Hollywood content and day-after broadcast of US TV shows, kid’s programming and Amazon Original series. Amazon also announced the production of Indian Amazon Original series featuring the best talent and filmmakers available for Prime members. The membership is ad-free and on-demand at Rs 499 annual Prime membership. With the India launch, Amazon Prime Video is now available in 242 countries.

The production of Amazon original series was also announced at a press event in Mumbai on December 14, 2016. The original series includes diverse genres and will feature some of the most loved Indian creators and talent. The new shows include:

  • Bodhidharma: Master of Shaolin | Equinox Features | Ram Madhvani, Prasoon Joshi and Sunil Doshi
  • Breathe | Abundantia Entertainment | Vikram Malhotra, starring R Madhvan and Amit Sadh
  • The Ministry | AIB and OML
  • Powerplay |Excel Media and Entertainment | Ritesh Sidhwani and Farhan Akhtar starring Vivek Oberoi, Richa Chadda and others
  • Mirzapur | Excel Media and Entertainment | Ritesh Sidhwani and Farhan Akhtar
  • Stardust | Phantom Films| Vikramaditya Motwane, Madhu Mantena, Anurag Kashyap and Vikas Bahl
  • The Family Man | D2R Films | DK Krishna and Raj Nidimoru
  • Vishpuri | Big Synergy | Vikas Bahl, Vikramaditya Motwane, Anurag Kashyap and Madhu Mantena
  • Made in Heaven | Excel Media and Entertainment and Tiger Baby| Ritesh Sidhwani, Farhan Akhtar, Zoya Akhtar and Reema Kagti

Amazon also announced collaborations with authors, producers, writers and directors to develop several new series. The list includes Sujoy Ghosh and Hyunwoo Thomas Kim (Kross Pictures India), Ali Abbas Zafar, Himanshu Kishan Mehra, Sanjeev Gupta (Offside Entertainment), Rajat Arora (Funk Ur Blues), Karnesh Sharma and Anushka Sharma (Clean Slate Productions) and Navdeep Singh, Sudip Sharma, Tarun Tejpal, Raj Kumar Gupta (Raapchik Films), Pritish, Rangita and Ishita Nandy (Pritish Nandy Productions), Amit Kumar and Asif Kapadia (Fission Features), Aaradhana Bhola, Vidyuth Bhandary Tony and Diya Singh (Fremantle Media), Amritpal Singh Bindra and Anand Tiwari (Still and Still Moving Pictures).

In addition to Indian original series, Prime members in India will also get access to original series from US. The platform will also offer premium content. Some of the studios and production houses the internet giant has partnered with include names like Yash Raj Films, Dharma Productions, T-Series, Excel, Warner, Paramount, CBS, Everest, SVF, Green Gold, TV Asahi, Lionsgate, NDTV, CBeebies and more.

Amazon intends to focus on being local, unique and passionate. Tackling the bandwidth problem in India, the late entrant has ensured that their content can be viewed using less data. All of the content on Amazon Prime Video is available offline. In addition to English and Hindi, Prime Video will also offer regional movies in Tamil, Telugu, Bengali and Marathi, including Kaashmora, Theri, Killing Veerapan, 1 – Nenokkadine, Khawto, and Family Katta.

The platform intends to make most of Amazon.in for all its promotion. The player intends to roll out a campaign in a few weeks in relevant media.

Nitesh Kripalani, Director and Country Head, Amazon Video, India, said, “We are thrilled to unveil Prime Video in India—with the largest selection of ad-free, exclusive new release Indian and Hollywood movies and US TV shows and award-winning Amazon Original Series, Prime Video is an awesome service for anyone who loves movies and TV shows; and we’re just getting started. Prime members can enjoy reliable, high-quality playback of some of the best shows and movies available, including brand new Amazon Original Series with top Indian stars and filmmakers over the next year. This is on top of the benefits Prime members already know and love—unlimited free one-day and two-day delivery on India’s largest selection of products.”

Roy Price, Vice-President and Head, Amazon Studios, said, “India has one of the richest and most vibrant entertainment industries in the world—Amazon is energised by the talent and the passion of India’s film industry and is excited to be making multiple Indian original shows already, with more to come. It’s no secret that Amazon is making a big investment in India and is happy to take Original content, created by Indian talent, to audiences worldwide.  We are also making a commitment to our Indian customers to deliver high-quality, binge-worthy shows that they’ll love to watch.”

L-R-Tim-Leslie,Amit-Agarwal,-Nitesh-Kripalani-and-James-Farrell-at-the-launch-press-conference-of-Amazon-Prime-Video

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