The launch is supported by a focused television, print, DTH, social media and outdoor campaign to inform about the channel placement across various DTH and Cable platforms
BestMediaInfo Bureau | Mumbai | November 18, 0016
Zee Marathi will launch its HD channel, Zee Marathi HD on November 20. With the channel’s HD version, Zee Marathi expects its loyal audience base will also upgrade to HD viewing experience, enjoying a new identity and an enhanced status.
The channel will feature simulcast content with an enhanced viewing experience of our viewers. The launch campaign is based on an HD experience that the viewers will go through while watching their favorite shows on Zee Marathi HD.
The launch is supported by a focused television, print, DTH and outdoor campaign. Partnering with Zee Marathi’s long standing associates and service providers, the channel is leveraging its equity to make noise in the market. Social media will be used effectively to inform about the channel placement across various DTH and Cable platforms. Extensive trade promotions are planned to ensure advertisers latch on to the channel’s value offering, where the loyal Marathi language consumers will move on to an HD consumption.
Sharada Sunder, Cluster Head, Zee Marathi, said, “Offering HD channels to our viewers is a part of our ‘future ready’ vision. ZEEL has started its regional HD offering with the launch of Zee Talkies HD last month. We are happy to launch the HD versions of our popular brands Zee Marathi and Zee Bangla. Zee Marathi has always inspired and entertained with great content offering and I am confident that the viewers will love the superlative viewing experience on HD as well.”
Nilesh Mayekar, Business Head, Zee Marathi, said, “This is a proud moment for all of us. Our shows have essentially preserved and depicted family relations in a manner that is relatable, inspirational, and connects emotionally with the audience. We believe that we play an important role in the evolution of the consumer and treat the same with a great degree of responsibility. With the launch of Zee Marathi HD, we will make an effort to celebrate evolution and change & be future ready. As the consumer evolves and moves up in life we ought to give them the experience that they rightly deserve & this is the way forward for technology in broadcast.”