In the first quarter of 2017, Zee Theatre will bring back 50 popular plays across various theatres in India. It's White Lily and Night Rider is touring three of London's most popular theatres in March 2017
Archit Ambekar | Mumbai | November 17, 2016
Zee Live Events, the live events division of Zee Entertainment Enterprises (ZEEL), is gearing up to activate Zee Theatre in the first quarter of 2017. Zee Theatre will showcase 50 plays across the country, bringing the rich theatre culture back in action. Media reports had said in October 2015 that Zee Theatre will be active in the next three years.
Anuj Talukder, President, Zee, Live Events told BestMediaInfo.com that one of its popular plays, White Lily and Night Rider, is touring in three of London's most popular theatres in March 2017.
Zee Live Events currently hosts Baleno Wicked Weekends, an attempt to reinvent urban nightlife by creating Indiaâ€™s longest party marathon hosted in six cities spread over 40 weeks. Zee Live Events is focused on giving the best consumer experience.
In the coming year, Zee Live Events intends to build more engaging and interactive platforms for enthusiasts. The division will not only target India, but also global markets where ZEEL has presence.