MICA won the winning trophy, The Delhi School of Communication was the first runner-up and Jamnalal Bajaj Institute of Management Studies stood third
BestMediaInfo Bureau | Mumbai | November 23, 2016
WATConsult, one of India’s leading digital and social media agency, which is now part of the Dentsu Aegis Network, has wrapped up the first edition of WAT’s your Big Idea (#WYBI) at a recently concluded event in Mumbai.
#WYBI, a one-of-its-kind ideation competition for colleges across the country, was launched last month with the aim of providing a unique platform, offering massive opportunities to the next generation, in the field of advertising and marketing.
WATConsult received an overwhelming response of 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET and Jai Hind among others.
The winning trophy was awarded to MICA, followed by Delhi School of Communications as first runner-up and JBIMS as second runner-up.
Each brand associated with the competition shared a brief with the students pertaining to its audience. While Jack and Jones wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas that would increase their website traffic. HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication.
Lyf wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas that create high level awareness and relevance in the mutual fund category among the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.
The shortlisted 28 teams from the first round got an opportunity to work with the team from WATConsult and showcased their entries in front of the jury.
Rajiv Dingra, Founder and CEO, WATConsult, said, “I would like to congratulate all the winning teams. It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”
Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, said, “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is a great way to introduce fresh talent into our industry.”