The Glitch wins digital mandate of Hindustan Unilever's hair oil brand

The agency will take care of Indulekha's digital advertising, social media marketing, content production and reputation management

BestMediaInfo Bureau | Mumbai | November 30, 2016

The Glitch has bagged the mandate of hair care brand from Hindustan Unilever -- Indulekha -- in a multi-agency pitch. As part of this mandate, the agency will handle the digital advertising and social media marketing, content production and reputation management for the brand. With Indulekha, the creative agency adds another feather to its cap along with a growing list of clientele across categories.

Sunetro Lahiri

Commenting on the win, Sunetro Lahiri, Creative Director, The Glitch, said, “The exciting thing about a home grown brand like Indulekha is the sheer visual playground we get to play with when it comes to crafting the language. Visual or verbal, the tenets of Ayurveda and its affectivity make for a rather rich canvas and that's the most exciting part for any creative personnel.”

Prachi Maroo

Prachi Maroo, Business Director, The Glitch, said, “It's a great privilege to be tackling an array of haircare and styling brands ranging from the premium to the zany, and this addition only makes things more challenging and fun. We have been handling varied set of brands such as Set Wet, Tresemme, Bed Head by TIGI and Ayush in the hair portfolio. With Indulekha, our next step is to make sure the brand is perceived as the game changer that it truly is.”

The Glitch handles clients like PepsiCo, Perfetti Van Melle, Hindustan Unilever, P&G, Marico, among many others. The Glitch has offices in Mumbai and Delhi.

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