Due to overwhelming response, entries for the SuperStartUps Awards will close early on November 11. Entry is free, there’s a fee only if anyone wins
BestMediaInfo Bureau | Mumbai | November 7, 2016
Superbrands has called for entries from younger, braver start-ups for its SuperStartUps Awards. Though the closing date for sending entries has been advanced to November 11 due to overwhelming responses, Superbrands is hoping to get newer talent.
“The response we got was phenomenal, but most of the entries till now are from later stage start-ups” said, Shivjeet Kullar, Council Leader. “We’re looking for the younger ones, the different ones, the brave ones, the ones who may have launched only a few years back but feel they can take on the world. Since the entry is free anyway, there’s only a fee when they win, it becomes an investment – to be recognised by the world,” he added.
The SuperStartUp Council in India, led by Shivjeet Kullar, who has over 100 national and international awards to his credit, features names like Deep Kalra, Founder, Make My Trip; Sanjiv Bikchandani, Founder and Executive Vice-Chairman, Info Edge; Sid Talwar, Founder of Lightbox turned VC; Prahalad Kakkar, Ad filmmaker; Valerie Pinto, CEO, Weber Shandwick and Anmol Dar, Founder, Superbrands India among others.
“We will put each and every winner in a room across the table with a VC or a Fund – that’s how high the interest has been from all sections of the start-up world,” said another spokesperson.
Commenting on his entry, Samir Ahluwalia, Ex-CEO, Content Zee Media, who has just launched his start-up said, “We might not be the biggest start-up, but we believe in our idea and our site, so we are entering and since these awards will be judged by the public we have as much a chance to win as anyone else.”
“Quite frankly it’s an investment. You only pay any fees if you win, and if you do – you immediately stand out from everyone else, looking for recognition and investors,” said Shubho Sengupta, Founder, pinkshastra.com
For over 20 years, Superbrands has been the definitive honour for top brands across the world. From Australia to Argentina, Germany to Ghana and UAE to USA in over 50 countries over the globe, Superbrands has been the ‘Oscar’ of the business world. In India too it has been an accolade that the best companies have sought, won, and used in their advertising and communication.
Superbrands aims to work with the burgeoning start-up ecosystem by launching SuperStartUps for India. SuperStartUps represents the only international level honour for StartUps and will be judged by online voting.