The company launched an android app, ‘Chillx’ which is a complete entertainment-based platform aimed at placing the power of choice in the hands of consumers
BestMediaInfo Bureau | Mumbai | November 10, 2016
Anil D Ambani-led Reliance Entertainment has announced a new digital media content and distribution company called ‘FunOnGo Media & Entertainment LLP’. Founded by Vijay Singh and Ujjwal Narayan, the company launched its first offering in the entertainment space, an android app named ‘Chillx’.
Chillx is a complete entertainment-based platform aimed at placing the power of choice in the hands of consumers. The app will give consumers choice in languages, entertainment formats, genres as well as payment mechanisms. The app is intended as a digital entertainment departmental store that curates a mix of games, music, viral videos and clips, entertainment news, short films and full length movies. Content on Chillx is available across major Indian regional languages like Bengali, Tamil, Telugu, Kannada, Malayalam, Punjabi, Marathi, Gujarati etc.
Speaking about Chillax, Sweta Agnihotri, CEO, Content Syndication, Reliance Entertainment, said, "While apps downloaded are mostly in line with global popularity, interest in content consumption in regional language is high. We see smart phone screen as a fantastic gateway to the consumer and our cross-functional team will leverage its understanding of content and industry relationships to amplify value offering to the consumer.”
Commenting on the association, Vijay Singh CEO, FunOnGo Media & Entertainment LLP, said, “This endeavour allows us to widen the scope of consumer engagement on a scale that is possible only when you are a part of India’s leading entertainment conglomerate like Reliance Entertainment.”
“Digital platforms are encouraging a wider audience with diverse consumption patterns, we recognise that this calls for innovative approach in the manner we produce and present our content. The launch of Chillx is in line with our business vision,” said Shibasish Sarkar, Chief Operating Officer, Reliance Entertainment.
Chillx contains an exhaustive games section, with several premium games available on a try and buy basis. The portal also lists and recommends apps for Indian users depending upon their usage habits. Chillx will be distributed to consumers via three routes; On Device with select Indian OEMs, side loaded at telecom retail stores and on Google Play Store. The app will offer both online streaming and download options and convenience to customise the user interface in multiple Indian languages. Free and Premium content is available on Chillx. For paid content Chillx has integrated telecom billing option ease of operation.