Mobile game downloads doubled in the last two years, says NASSCOM report

The report released in association with App Annie and Deloitte says mobile game downloads are expected to grow at a CAGR of 58% over five years

BestMediaInfo Bureau | Mumbai | November 14, 2016

The National Association of Software and Services Companies, in association with App Annie and Deloitte, released two white paper reports. It's about outlining substantial growth in the mobile and applied games sectors in India and the opportunities for both local and foreign mobile game publishers and investors, as well as best practices for applied game developers.

“The mobile gaming on the rise in India and the applied games in India white paper reports, demonstrate the growth of both mobile and applied games in India, for both local and international developers and publishers,” said Rajesh Rao, Chairman of the NASSCOM Gaming Forum. “At NASSCOM Gaming Forum, we are excited by these findings and the opportunities these give to both local developers and publishers and look forward to continuing to build a thriving and innovative games economy in India.”

The NASSCOM Gaming Forum and App Annie report 'Mobile Gaming on the Rise in India' discusses how Indian consumers are taking to games, with game downloads doubling in the last two years, and the overall amount of time Indian users spent in mobile games growing sharply over the past year. Mobile game downloads are expected to grow at a CAGR of 58 per cent over the next five years, going from 1.6 billion downloads in 2016 to an estimated 5.3 billion downloads in 2020. As a result of growing adoption of games, the rapid proliferation of smartphones, affordable data and universal implementation of direct carrier billing, India presents an ideal opportunity for local and foreign mobile game publishers and investors.

Across the region, Indian gamers continue to embrace globally popular titles, including Candy Crush Saga, Clash of Clans and Subway Surfers. Local Indian publishers are enjoying increasing success in simulation, sports and social card games, with Teen Patti social card games succeeding and proving popular among younger consumers in the marketplace. The report continues to discuss how multiplayer and social features have become key engagement drivers critical to the success of games in India and how publishers should draw upon these proven mechanics and incorporate localised and culturally relevant content to grow their user base.

The report also discusses the growth of applied games with a focus on traditional learning, business, marketing or social experiences that are predominantly used for simulation based training (in the fields of aviation and military).

Apart from that, the report tells us how the Indian market for applied games is expected to grow at a compound annual growth rate of 14-16 per cent, from $40 million in 2016, to $80 million in 2021. Currently across India there are 40 developers of Applied Games (Independent studios, IT firms venturing into Applied Games and e-learning companies) that operate out of Bangalore, Hyderabad, Mumbai and NCR.

To view and download the report 'Applied Games in India' please visit: (http://www.nasscom.in/research-reports). To view and download the report 'Mobile Gaming on the Rise in India' please visit: (bit.ly/IndiaGaming2020).

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