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Mindshare wins PharmEasy

The account size is pegged between Rs 15-20 crore and will be handled from the agency’s Mumbai office. PharmEasy is a healthcare delivery app that offers free delivery service of healthcare solutions

Archit Ambekar | Mumbai | November 18, 2016

mindshare_logo_animationMindshare, GroupM’s media agency, recently bagged the media mandate for PharmEasy, an online store to order medicines. Sources close to the development confirmed the news to BestMediaInfo.com.

The account size is pegged between Rs 15-20 crore and the account will be handled from Mindshare’s Mumbai office.

PharmEasy is a healthcare delivery app available on Android and iOS. At the click of a button the online pharma company offers free delivery service of healthcare solutions at one’s doorstep at prices never heard before.

Currently, the delivery service is available in Mumbai, Delhi, Bangalore, Kolkata, Pune, Noida, Jaipur, Navi Mumbai and Thane to users of the PharmEasy app. The portal also offers discounts for all diagnostic tests and is currently live in Mumbai, Delhi and Kolkata.

Apart from PharmEasy, the online medicines market in India has players like Netmeds, Medplusmart, Buydrug, and Medidart among others.

Info@BestMediaInfo.com

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