The app makes it easier for children to find videos on topics they want to explore. With larger images and bold icons, it is simple for little thumbs to navigate. It offers voice search to find videos even if they can’t spell or type
BestMediaInfo Bureau | Mumbai | November 11, 2016
Unlocking an unparalleled library of kids and learning content, YouTube announced the launch of YouTube Kids in India, an app built with parents and children in mind. It makes it easier for kids to find videos on topics they want to explore.
Ever since YouTube Kids launched in over 20 countries, it’s been downloaded tens of millions of times by families who rate it among the top five kids’ apps available. The standalone, family-friendly app makes it easier for children to find videos on topics they want to explore, and is already available for free on Google Play and the App Store in India from November 9.
With its bright and playful design, the app is kid-friendly and makes it easier to find videos like the Little Krishna or popular videos from ChuChuTV. With larger images and bold icons, YouTube Kids is fast and simple for little thumbs to navigate and also offers voice search to let children find videos even if they can’t spell or type.
Many top Indian YouTube kids and learning creators will be adding new shows exclusive to the YouTube platform on the occasion of YouTube Kids’ launch. These include new learning shows from ChuChuTV and Kids TV, a new season of ‘Cat and Keet’, a popular chase comedy show by Toonz Animation, the Gummy Bear song in Hindi, and a new season of Appu -- The Yogic Elephant. Kids can watch any series from all of the YouTube channels they already know. It will also be bringing in new guest-curated playlists from educators, celebrities and other parents in the coming weeks.
One can browse channels and playlists in four categories; shows, music, learning and explore. Search for videos of particular interest like the structure of an atom on Exam Fear Videos, or watch favourites from Little Baby Bum, Galli Galli Sim Sim, and Videogyan.
Malik Ducard, Global Head of Family and Learning, YouTube, said, “YouTube Kids is our first step in reimagining YouTube for families, an experience that gives you a world of video in your pockets, and a world of possibility and knowledge at your fingertips. India already has a very diverse and rapidly-growing creator base for kids and learning, with content in this category growing 100 per cent year over year. YouTube Kids comes to India at a great time, as it provides children access to content that will enrich their lives and create new opportunities for learning. It also provides the perfect platform to showcase India’s incredibly vibrant, growing community of content creators, from animation studios to edutubers.”
Vinoth Chandar, CEO, ChuChuTV, one of India’s most popular kids YouTube channels, said, “Finally, our wish as a creator and as a parent has come true. As a kids’ creator we always wanted a separate kids’ app from YouTube. As a parent, we always wanted a friendly digital space for our little ones to consume high-quality content. As a creator, ChuChu TV has huge content plans for YouTube Kids.”
Sanjay Raheja, CEO, AppuSeries, said, “We are ecstatic about the launch of YouTube Kids in India. It has to be, without a doubt, the most sought after edutainment destination. We are proud to be a valued partner of the YouTube Kids’ App.”
Jayakumar P, CEO, Toonz Media Group, said, “Since its launch, YouTube Kids have redefined kids entertainment in a revolutionary way. Toonz’ relationship with the worldwide and Asia Pacific teams has been absolutely incredible. YouTube Kids’ launch in India is indeed exciting news and they will definitely enrich and entertain Indian kids.”
Sashwati Banerjee, Managing Director, Sesame Workshop, said, “At Sesame India we believe in the power of engaging parents in interacting with children. In addition to our kids-centric videos, we have recently launched a series of webisodes for parents hosted by Bollywood actor Twinkle Khanna on topics like self-confidence, bullying, resolving conflict, consent and many more, which will be available on the YouTube Kids’ app.”