As per the company sources, the award is more significant for the channel with the fact that it dislodged 15 consecutive times winner Aaj Tak from the top slot
BestMediaInfo Bureau | Delhi | November 14, 2016
India TV has won the viewers’ choice Best Hindi News Channel award at the ITA Awards ceremony held in Mumbai yesterday. As per the company sources, the award is more significant for the channel with the fact that it dislodged 15 consecutive times winner Aaj Tak from the top slot.
Ritu Dhawan, MD and CEO, India TV, said, "India TV is all about the people of this great nation. We have achieved many milestones in the past and we continue to do so. First it was TAM now its BARC, we have broken all rating records. The ITA award is indeed yet another special achievement, specially when the viewers have chosen us directly for the honour."
"We are really thankful to our viewers for loving us the way they do," she added.
Commenting on the feat, India TV Chairman and Editor-in-chief Rajat Sharma said, "The relentless pursuit for excellence in news gathering and delivery is at the core of our success. The team has indeed been doing a great job and I am very pleased with the effort."
"The viewers must also be congratulated to have made sure that the competition feels the heat. After all this is great for the genre and benefit the viewer eventually,” added Sharma.