IBD retains 360 degree communications mandate for Grauer & Weil India

Among other responsibilities, the agency will take care of the brand campaigns across ATL and BTL mediums, B2B campaigns targeting the ATL and associated media, etc

BestMediaInfo Bureau | Mumbai | November 16, 2016

IBD India, a Percept Company, has retained the integrated communications mandate of Grauer & Weil India Ltd.

IBD's scope of work encompasses developing a holistic marcom plan in tune with the vision and marketing objectives for Growels. This includes brand campaigns across ATL and BTL mediums, B2B campaigns targeting the ATL and associated media, tactical campaigns to increase footfalls and trading density, environmental graphics and designs within the mall, print campaigns, brand campaigns and trade centric (B2B) campaign redefining the imagery of the brand and event identity communication  and collaterals throughout the year.

Rahul Gupta

Commenting on the account win, Rahul Gupta, Managing Director, IBD, said “Grauer & Weil India Ltd, is one of our most prestigious associations and we take great pride in being the agency of choice for the fourth consecutive year. This comes with a lot of responsibility and we are committed to do good work that creates more value for the brand.”

IBD specialises in providing holistic solutions across the brand spectrum -- from advertising, films, identity management to interactive media, and other touch points. The agency work spans categories ranging from multi-national to home grown brands. IBD has a hugely diversified brand portfolio consisting of brands from industries spanning fashion, consumer electronics, baby care, hospitality, personal care and spices.

The vast client list comprises Only Vimal, Morisons Baby Dreams, SYSKA LED Lights, SYSKA Accessories, SYSKA Gadget Secure, Panasonic, Georgia Gullini, Deltin Group, Vasu Pharma, Witlinger Beer, Growel 101 Mall, and the TAJ Group of Hotels.

Growel's101 is the retail asset of Grauer & Weil India Ltd. Growel's101 is a 7.5 lakh sq ft shopping mall in Kandivali, Mumbai, that was launched in 2010. The building design has been inspired by Neoclassical architectures and has extensive features spanning lavish banquet halls, wedding halls and multiple retail outlets. Growels 101 has been very active in bringing the local community together through executing many community based and seasonal activations and events within the mall.

Established in 1957, Grauer & Weil India Ltd, the flagship of the group, offers a wide array of surface finishing solutions like electroplating chemicals, engineering plants, high performance paints, lacquers, industrial lubricants, nano coatings, organic intermediates, effluent treatment plants and waste water recovery systems, all under one roof.

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