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Himalaya welcomes winter with a soft touch

The campaign for Himalaya’s Cocoa Butter Intensive Body Lotion has been conceptualised by Mullen Lintas

BestMediaInfo Bureau | Mumbai | November 22, 2016

Himalaya Click on the Image to watch the TVC.

Himalaya has launched a new television campaign for their skin care product Himalaya Cocoa Butter Intensive Body Lotion. The campaign conceptualised by Mullen Lintas magnifies the importance of a soft touch.

“The communication for brand Himalaya, including that for body lotions, has centred around problem solution. With the latest TVC for Himalaya Cocoa Butter Intensive Body Lotion, we wanted to connect with consumers at an emotional level by associating our brand with something that deeply resonates with them – the comfort and warmth of a touch. Just like the touch of someone close to you is reassuring, similarly, the brand with its intensive moisturizing properties of Cocoa Butter makes skin soft and healthy, hence reassuring the user to face winter without worrying about skin dryness. The TVC captures a slice of life moment where the magic of a soft touch plays a reassuring role,” said Varun Wanvari, Brand Manager, Skin Creams and Lotions, The Himalaya Drug Company.

Sarfraz Rumane, Marketing Manager, Hair Care and Premium Skin Care, The Himalaya Drug Company, added, “Body lotions are largely meant to address dry skin, especially in winter. Hence, the role of the brand in the consumer’s mind becomes very critical, as it is one of the key differentiators in the purchase triggers. While Himalaya as a brand already enjoys a problem solution equity, we wanted the communication to highlight the ‘reassurance’ equity of the brand.”

The TVC is about a bride suffering from pre-wedding jitters. But she is reassured by the soft touch of a loved one. Later, when she sees her father looking a little melancholy, she extends the gesture by holding his hand and lending him her support.

“In trying to craft the message of soft skin, we wanted to communicate not only a product attribute but also a genuine human insight. For us, that was the power of touch itself. For instance, how sometimes the most powerful way to reach out to someone, to comfort someone, is through a touch. And thanks to the deep moisturising afforded by Himalaya Cocoa Butter Intensive Body Lotion, that touch is able to convey every emotion. The film is a beautiful story bringing out this very idea, first by way of a friend reassuring the bride on her anxiety about looking her best for her big day, and later, the bride comforting the bitter-sweetness in the father’s emotion of giving the daughter away,” said Shriram Iyer, National Creative Director, Mullen Lintas.

The TVC:



Client: The Himalaya Drug Company

Brand: Himalaya Cocoa Butter Intensive Body Lotion

Creative Agency: Mullen Lintas

Creative: Shriram Iyer, Santosh Ramakrishnan, Pradeep Kumar, Renjith KR, Satyajit Ganu

Account Management: Kishore Subramanian, Anil Nair, Rose Mampilly

Planning: Sushma Rao

Production House: Still Waters Films

Director: Jerald Packiaswamy

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