The account was won following a multi-agency pitch and will be handled by the agency’s Bangalore office
BestMediaInfo Bureau | Mumbai | November 18, 2016
Havas Media Group, India, has won the integrated media mandate for Swiggy, India, a leading online food ordering and delivery platform, following a multi-agency pitch, which saw participation from some leading agencies.
The account will be handled from the Bangalore office led by Saurabh Jain, Vice-President, South, Havas Media India.
Srivats T S, VP, Marketing, Swiggy, said, “We are excited about this partnership and look forward to working with Havas. Swiggy is a consumer-centric brand that is driven by the goal of delivering the best possible consumer experience always across all our channels. Working with Havas’ media planning and buying experience and capabilities is another strong step in this direction, enabling us to get our message out to consumers effectively and efficiently. We look forward to a long and fulfilling partnership with them.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “The growing appetite among Indians for a wider choice, convenience of delivery and a seamless experience from restaurant to plate is opening a new avenue for brands looking at growing rapidly and enhancing their customer base. Swiggy has played a meaningful role in customers' lives in a short span of time; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of a yet another innovative and entrepreneurial Indian brand.”
“Swiggy is a dynamic brand which thrives on agility and innovation which is also the philosophy at Havas Media Group. At play will be Havas Media Group's integrated media skills centred on digital and the 'Meaningful Brands' framework which together will map the brand chart for Swiggy. We look forward to working with the team. This win further bolsters our e-commerce portfolio – which already has big names like Quikr, Yepme, Bluestone, Clovia, MoneyView to name a few,” added Mohit Joshi, Managing Director, Havas Media Group, India.
Founded by Sriharsha Majety, Nandan Reddy and Rahul Jaimini in August 2014; Swiggy is a Bangalore-based online food ordering marketplace. A single window for ordering from a wide range of restaurants, Swiggy swears by its exclusive fleet of delivery personnel for pick-up orders and delivers it to its customers at their doorsteps. Having their own delivery fleet enables them to offer their customers several intriguing features like faster deliveries, no minimum order and multiple online payment options. It further ensures that the customers have a hassle-free experience while ordering food online, right from choosing dishes to the delivery of their order.