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Famous Innovations wins CaratLane mandate

The agency won the mandate in a multi-agency pitch and will manage the complete creative duties of the jewellery brand

BestMediaInfo Bureau | Mumbai | November 7, 2016


Famous Innovations has won the creative duties of CaratLane, a Tanishq partnership, in a multi-agency pitch. The agency will be handling the complete creative duties of the brand.

Avinash Shenoy Avinash Shenoy

Avinash Shenoy, Business Head, Famous Innovations, said, “CaratLane has been listed as one of the ‘Top 20 hottest e-commerce sites in India’ and we are proud to have the brand on board. The jewellery market is really cluttered with a bunch of players in the market, and it will be important for us to differentiate the brand while advertising, keeping in mind the challenges and barriers that consumers have with online shopping. We are looking forward to work on a clutter-breaking campaign which can help CaratLane carve a niche.”

Atul Sinha Atul Sinha

Atul Sinha, Senior VP, Marketing, CaratLane, said, “At CaratLane, innovation has been a core value, proven by many firsts such as Try at home, a virtual try-on app, etc. We saw the same innovative spirit in the way Famous approached their strategic thinking and creative. A brand like ours needs a partner who has the passion to create change, pioneer new ideas and rally like-minded individuals. We are excited about the next phase of the brand with Famous Innovations as partners."

CaratLane was launched in October 2008 with a mission to change the way jewellery is purchased in India. Recently, Titan Company acquired a majority stake in CaratLane. With 12 physical stores and over 100,000 app downloads, it now boasts of a robust reach and is ready to take the brand's proposition to the next level.

Famous Innovations, a three-and-a-half-year old agency, was recently listed among the World’s Top 14 Independent Agencies by The Network One UK. It was also recognised as South Asia Independent Agency of the Year in 2015. The agency's list of clients includes Raymond, Titan, Lakme, Sobha Ltd., Nestle, Sanpdeal, D DĂ©cor, Movies Now, Romedy Now, Zoom TV, Mahindra, Tata Housing, Vadilal, Forbes, two private labels Myntra, UPL, among others.


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