With its cutting edge work from India’s 1st teaser campaign to India’s 1st 5 seconder campaign, the agency has not only partnered, but also built category leadership for its past and present clients
BestMediaInfo Bureau | Delhi | November 14, 2016
Every journey has a story. More so, if the story is that of a communications agency completing 70 years. Through 7 decades, Everest Brand Solutions has dedicated itself to building big brands by creating memorable work - a reason why some of Everest’s relationships are older than most advertising agencies themselves!
With a rich history of cutting edge work and numerous award winning campaigns, including India’s 1st teaser campaign and India’s 1st 5 seconder campaign, Everest Brand Solutions has not only partnered, but also built category leadership for its past and present clients like Parle, Tata Housing, SAB TV, Volini, Bombay Chemical, DS Group (Catch Spices), Borosil, to name just a few.
Today, not only has Everest kept up with the ever changing times, it has literally redefined staying in business.
What is it that makes Everest different from other agencies in today’s times? Everest is more human. Which says a lot about an agency, where people have been around for over 3 decades.
Dhunji S Wadia, Group President, Rediffusion Y& R, said, “To work with the second most experienced agency in the country is an unparalleled honour. No other agency would have the width of relationships and the depth of knowledge. Yet remaining humble in its dealings despite the accolades it has received in every award forum both locally and internationally. For me personally it is an honour to be at the helm of this institution.”
Rahul Jauhari, Group Chief Creative officer, Rediffusion Y&R, said, “Everest has been the finest, warmest and most memorable stint of my career. It has rich legacy of big ideas and big brands. And over the years it has been home to some of the finest people in the industry. Everest does not brag about its credentials or its work. It has rather focused on partnering its clients in every sense of the word. I think that’s probably the one reason we have client associations that are older than most of the agencies in this country. For me, it’s been nothing short of a privilege.”
The 70 mm agency: