Ecosys OOH walks the talk for Khadim

The agency took the responsibility of developing a unique media plan based on sniper shot selection of media environments to minimise media wastage

BestMediaInfo Bureau | Mumbai | November 30, 2016

French fashion designer Roger Vivier once said, 'To wear dreams on one's feet is to begin to give a reality to one's dreams.' That was the exact media brief that Siddhartha Roy Burman, CMD, Khadim India posed to the agency for its ongoing marketing campaign for the festive season in the states of Gujarat, Bihar, Manipur, Uttar Pradesh, Rajasthan, Maharashtra and Bengal.

Ecosys OOH took up the responsibility of developing a media plan based on 'sniper shot' selection of media environments that effectively minimises media wastage. Its digital planning tool provides for ROI-based plan even for tier-two towns and took billboards to niche areas to ensure optimum visibility.

The campaign spoke about various range of footwear, formals to sportswear both for men and women. The plan was catering to dealers as well as key market areas.

Hardik Kapdi

Hardik Kapdi, Managing Partner and Trading Lead, Ecosys OOH, said, “We strive to bring about an orbital shift in our media planning by way of moving from media asset selection to optimisation of locations based on modal audience.”

Siddhartha Roy Burman

Burman said, “We are glad to have got Ecosys OOH as our out-of-home media agency. Yet again they have proven that they are an agency of par excellence, with their deep understanding of various city nuances. They are different from others who confine their understanding to only top metros.”

Sujit Banerjee

Sujit Banerjee, CEO, Ecosys OOH, said, “We are thrilled to be partnering Khadim. Ecosys OOH has been on dream run with new clients coming on board. Our hunger for providing pioneering work makes us go perfect tango with our esteemed brand partners like Khadims.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com