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Ecosys OOH executes massive festive campaign for SBI Life

The campaign focussed on Navratri and Diwali festivities in Ahmedabad, Surat and Rajkot. The ‘PlanoUtsav’ campaign created a lot of buzz

BestMediaInfo Bureau | Mumbai | November 11, 2016


Out-of-home (OOH) agency Ecosys OOH recently executed a massive outdoor campaign for SBI Life Insurance, celebrating Navratri and Diwali festivities in the cities of Ahmedabad, Surat and Rajkot.

The objective was to create visibility for the brand through the campaign during the festive season of Navratri. The idea of the ‘PlanoUtsav’ campaign was to create buzz and to relate to the audience in large. Hence the media selection was concentrated in and around the areas of Dandia celebrations. The agency strategically laid a ‘siege’ of the festivity areas with a fortified media options encompassing 110 units comprising mobile carts, bill boards, bus shelters and transit media.

The media strategy was derived from Sun Tsu’s martial principles of strategic fortification bolstered with myriad media options; smart deployment of resources; and definitive modal terrain of communication receptivity for the target audience, thereby creating fabled Maginot Line of defence.

Hardik Kapdi Hardik Kapdi

Laying out the operational premise of Ecosys OOH , Hardik Kapdi, Managing Partner and Trading Lead, said, “At Ecosys OOH , we are always governed by the values and promise of our partner brands, hence we offer boutique and customised solutions that stem out from our state-of-the-art ideation and planning tools. Unique execution of PlanoUtsav campaign for SBI Life Insurance is an example of that unique and distinct offering.”

Sujit Banerjee Sujit Banerjee

Commenting on association with the brand, Sujit Banerjee, Director and CEO, Ecosys OOH, said, “We are thrilled to be partnering SBI Life. This association has a lot of badge value for us.”

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