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Dentsu One’s new film on World Toilet Day is heart-breaking

The film tiled ‘Khushboo’ is based on a true story and emphasises the need for toilets for women

BestMediaInfo Bureau | Mumbai| November 23, 2016

World-Toilet-Day Click on the Image to watch the Video.

The most heart-breaking aspect of Dentsu One’s new film on World Toilet Day is probably that it is based on a true story. In a country that is still plagued by open defecation, the plight of women is even more daunting. In the absence of proper toilets, women are forced to venture into fields and railway tracks, braving the possibility of an attack against them and other violations and health risks.

Taking this issue head-on and relaying it in a powerful way is Dentsu One’s new film titled ‘Khushboo’. Set in rural India, on a wet, rainy dawn, the film starts with what appears to be a man putting his daughter to sleep. In the background, we hear the voice of the young daughter telling her father how he used to give her everything that she ever asked for, except for one thing that she had asked for as she grew older.

The narration lets us know that the girl had begged and pleaded for it. She even gave up food. But the father refused to fulfil her wish, saying that he was saving money for her marriage. As the father’s gentle patting turns into repeated thumps, we realise all is not well. The girl’s voice finally says that while her father had put her to sleep always, this one time, she was going to sleep by herself. It is then that we are shown the suicide note and the noose that took his daughter’s life.

With a haunting melody in the background, we learn that the girl Khushboo committed suicide because her father did not build a toilet in the house.

The film then directs the audience to visit the website and sign a petition that will influence the government to create a new law: If you have a house, you must have a toilet.

Titus Upputuru Titus Upputuru

Speaking about the film and the project, Titus Upputuru, National Creative Director, Dentsu Creative Impact and the writer and director of the film, said, “That a girl gave up her life because she did not have an access to a toilet was unbelievable. We went online and found many other cases where women give up their lives. That’s when we began this petition through Project Hers. While I know there is a lot of education that the government is doing about how everyone should use a toilet, the fact is about 60 per cent of India’s population does not have an access to toilet facilities. This film and Project Hers attempt to address this issue.”

The Video:



Creative Agency: Dentsu One

Head of Office: Harjot Narang

Planning: Narayan Devanathan, Paroma Ganguly and Anupriya Prakash

Writer/Director: Titus Upputuru

Creative/Design team: Neharika Awal, Auryndom Bose, Chinmoy Bhowmik, Nitin Gupta, Vandana Pant, Deepali Aggrwal

Agency Producer: Dawa Lama

Producer: Abhishek Notani

Production House: Chrome Pictures

Music: Arjuna Harjai

Director of Photography: G Srinivas Reddy

Digital Agency: WebChutney

Digital Team: Tanvi Jain, Adhir Anand

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