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Crompton targets the young with its range of home décor and durables

The new campaign, conceptualised by BBDO India, highlight Crompton’s presence in the lives of young consumers as they embark on their life’s journey with a homely twist to hanging out

BestMediaInfo Bureau | Mumbai | November 16, 2016

Crompton-TVC Click on the Image to watch the TVC.

Crompton’s latest marketing campaign, ‘Let’s hang out ghar pe’, has put a new twist to hanging out. Crompton has also announced that it will partner with the ongoing India-England series as Associate Sponsor.

Conceptualised by BBDO, the campaign comprises of two TVCs that highlight Crompton’s presence in the lives of young consumers as they embark on their life’s journey fulfilling their dreams.

Today’s young generation is a lot more progressive in their approach and decisions, and one of their dreams is setting up their own homes early in their lives. They make choices that are well informed and researched. The new campaign ‘Let’s hang out ghar pe’ emphasises the fact that young couples of today are finding ways of making their homes the ideal place to hang out.

Biswa Chakrabarti Biswa Chakrabarti

Biswa Chakrabarti, Vice-President,   Brand and Channel Management, Crompton Greaves, said, “The challenge for us was to find new and interesting ways to engage with the youth of today. Hence, we have strived to create a campaign that effectively connects with the young consumers. We are delighted to see that the campaign has connected well with the target audience improving the brand parameters across all our product categories. Encouraged by this success, we took the decision to be associated with the ongoing India England cricket series which will further strengthen our brand awareness.”

Both the TV commercials have been creatively shot to capture situations experienced by young couples. Shot in a modern and contemporary manner, the two films highlight Crompton’s presence in the lives of young consumers.

JOSY-PAUL Josy Paul

Josy Paul, Chairman and Chief Creative Officer, BBDO India, said, “The brand idea 'Let’s hangout ghar pe' resonates with modern urban couples who are in the process of discovering each other as they set up their home with Crompton's brilliant range of durables. As we give the brand greater relevance, we believe we’ve captured a positive, social and cultural change point that’s making Crompton the youngest and most exciting brand in home décor and durables.”

The film first shows a wife who is using Crompton’s LED lights to light up her house so that her husband spends more time home. The second film, featuring the same couple, depicts the wife cribbing about how her husband is only romantic in holidays. Her husband then blows her a kiss. The wife this time around tells him that his love doesn’t reach her. This is when the husband turns on the Crompton fan that helps put his wife in a better mood.

 

The TVCs:

Crompton Fans TVC:

[youtube]https://www.youtube.com/watch?v=Rs_RMy5AiAo[/youtube]

Crompton LED Light TVC:

[youtube]https://www.youtube.com/watch?v=1C98oabsbXM[/youtube]

Credit List:

Agency: BBDO, Mumbai

Client: Crompton

Director: Bhaveshh Kapadia

Producer: Gaurrav Dhar / Monica G Gambhir

Chairman & Chief Creative Officer: Josy Paul

Executive Creative Director: Hemant Shringy / Sandeep Sawant

Senior Creative Director: Balakrishna Gajelli

Executive Vice President, Planning: Rajat Mendhi

Account Director, Planning: Manisha Sain

Copywriter: Yash Modi

Account Director: Shrutika Sinha

Account Executive: Nilza Dmello

Agency Producer: KV Krishnam Raju

Info@BestMediaInfo.com

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