A plethora of programmes on science, arts and global debate are on offer as part of BBC’s biggest expansion since the 1940s
BestMediaInfo Bureau | Mumbai | November 25, 2016
BBC World Service English has announced its intention to significantly enhance its content. As a result of a funding boost announced by the UK government last year, the network intends to invest in original journalism; a richer range of programmes on science, arts and global debate; new podcasts and unique content to reach the audience on digital and social platforms.
“The BBC World Service is a trusted source of news and information for a huge audience around the world – 66m weekly to the English service – and now we have even more to offer, at a time of unprecedented global change. This funding boost gives us the opportunity to enrich our schedule with a wider range of programmes that reflect the breadth of our listeners’ interests, from the big news stories and analysis to explorations in science, innovation, arts and culture. From Syria to the US presidency, from Nollywood to outer space – our audience is curious about the world around them and we can offer a new wealth of programmes to respond to their interests and connect people in a global conversation. We’re also aiming to attract new and younger audience, particularly on digital and social platforms,” said Mary Hockaday, Controller BBC World Service English.
Adding new breadth to their journalism, programmes such as World Hacks, World Questions, BBC Minute and The Newsroom will be made available to the audience.
The Arts Hour; In The Studio, a new weekly podcast that will cover the latest in the film industry, from Hollywood to Bollywood and Nollywood, and the weekly series CrowdScience will add to the network’s science and art offering.
BBC is also appointing its first ever podcast editor, to develop new podcasts to meet growing audience interest in listening to new forms of audio in new ways. There will be increased investment in seven-day a week digital and social teams to produce engaging content across multiple platforms to meet the needs of the growing mobile and digital audience. Innovations in this segment will include a distinctive short-form offer for World Service audio and bringing radio content to life through video, animation and infographics.