Zenith wins Bombay Dyeing media account

The agency bagged the account in a multi-agency pitch. The duties include media duties, inclusive of digital and social, for the home furnishing brand

BestMediaInfo Bureau | Mumbai | October 18, 2016

Leading media agency Zenith, part of Publicis Media, has bagged the full range of media duties, inclusive of digital and social, of Bombay Dyeing, one of India's largest brand in home furnishing. The account was won in a multi-agency pitch. The incumbent agency was Initiative, an IPG agency.

Tanmay Mohanty

Tanmay Mohanty, Group CEO, Zenith, said, “Bombay Dyeing needs no introduction. It is more than a century-old brand and one that has stood the test of time and successfully maintained the lead. They have experimented and innovated and stayed ahead of the curve. It is a great opportunity for us to put forward our strategic thinking, integrated solutions and drive on ROI for Bombay Dyeing's investments. India's retail industry is poised for significant growth and consumer sentiment is buoyant. It is opportune timing to be partnering with them.”

Michael Nadar, Head of Marketing, Bombay Dyeing, said, “We were looking for an agency that scores on both ambition and agility; an agency that gives quick turnaround and can pre-empt the changes ahead. Zenith understands the pulse of Indian consumers. Their passion for the job, innovative thinking and strong play in consumer insights, digital, technology, content and analytics makes them the right partner for us. We look forward to a long and fulfilling partnership with them.”

Bombay Dyeing is part of the Wadia Group of Companies established in 1879 and are among the oldest and most respected business houses across the country

Since its inception in 1879, the company has grown from a textile manufacturer to leading retail brand and offers bed linens, bath linen and other home furnishings products, available across over 230 exclusive Bombay Dyeing retail stores and over 4,000 multi-brand stores.

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