Viacom 18 unleashes Comedy Central Chuckles Festival for the third time

The three-day festival will take place in Mumbai, Bengaluru and Delhi and will nurture home-grown talent

BestMediaInfo Bureau | Mumbai | October 6, 2016

The third edition of Comedy Central Chuckles Festival is a live event from Viacom 18's Integrated Network Solutions. It will soon unleash a laughter pack with some of the finest, up-and-coming comics of the country. The festival is conceptualised by Live Viacom 18, a sub-division of Integrated Network Solutions, Viacom18's brand solutions arm.

A live-events based property, the festival has been associated with renowned names such as Russell Brand, Gabriel 'Fluffy' Iglesias, Eddie Ifft and Paul Varghese, to name a few. After two editions of rib-tickling comedy, the festival now introduces an all-new platform with the addition of Chuckle Stop. A platform to promote and nurture upcoming, home-grown talent, it will now take place as a bi-monthly property across cities.

'Uninvited' is a three-stop comic show that witnesses unaccountable comedians causing uncontrollable chuckles. The first edition of Chuckle Stop has a line-up, including Jeeveshu Ahluvalia, Sundeep Rao and Daniel Fernandes. The three-day long festival will take place in Mumbai on October 14 at Deepak Talkies, in Bengaluru on October 15 at MLR Convention Center, Whitefield and in Delhi on October 16 at Gandhi Memorial Hall.

Saugato Bhowmik

Saugato Bhowmik, Business Head, Integrated Network Solutions and Consumer Products, Viacom18, said, “While we have received a tremendous response in the previous editions of the Chuckles Festival and the international names. We are taking a different route this season by creating a platform to nurture home-grown talent. We are sure that the audience will be in for a treat with Chuckle Stop.”

The third edition of Comedy Central Chuckles Festival has Skoda on board as the presenting sponsor along with Voot as associate sponsors and digital partner where content from the on-ground event will be made available to the digital audience and Native (footwear partner).

Tarun Jha

Tarun Jha, Head of Marketing, Skoda Auto India Pvt Ltd, said, “Skoda Auto always looks at innovative platforms that resonate with the brand's image to connect with its audience; therefore we are delighted to associate with the third edition of Chuckles Festival. This association also coincides with Skoda Auto India's recent announcement of its ambitious plan for the Indian market with the launch of its new brand campaign 'Better made better' that intends to transform the overall brand and ownership experience in the country.”

Comedy Central Chuckle Stop will associate with YODA (Youth Organisation in Defence of Animals) for their show Skoda presents Uninvited. 10 per cent of all Mumbai ticket proceeds will be going to YODA.

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